Partnership marketing platform strengthens its approach in the German-speaking region, helping brands integrate cross-channel partnerships, with a focus on financial services
impact.com, the world’s leading commerce partnership marketing platform, today announced the appointment of Hakan Özal as Director Sales DACH, supporting the company’s continued growth across Germany, Austria, and Switzerland.
Özal will lead sales strategy in the region, focusing on enterprise advertisers managing complex, cross-channel partnerships.. His role will include helping brands integrate affiliate, creator, referral, and B2B partnerships within a single platform to gain a clearer view of the customer journey across partnership channels.
“With many companies only beginning to unlock the full potential of partnerships, my focus will be on helping brands build programs that are scalable, measurable, and set-up to deliver growth” Özal said. “impact.com enables companies to manage affiliate, creator, and strategic partnerships in one place, providing better insight into how these partnerships contribute across the customer journey.”
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impact.com provides technology that enables brands to manage, measure, and optimise partnerships across channels. By connecting brands with affiliates, creators, referral partners, and B2B collaborators, the platform helps organisations build trusted ecosystems where communities of partners can drive growth together. In today’s environment, where consumers rely more on recommendations and trusted voices than traditional advertising, these partnerships are increasingly central to sustainable, data-driven business outcomes.
In the DACH market, impact.com sees significant potential in sectors where complex customer journeys, strict data requirements, and regulatory obligations make transparent, measurable partnership programs particularly valuable.
Erwin Plomp, Senior Vice President for EMEA at impact.com, says: “The DACH market is an important growth area for impact.com, particularly as more enterprise brands look to partnerships as a strategic growth channel. Hakan brings deep experience in building sophisticated partnership programs and his knowledge of the region will help us support brands looking to scale partnerships in a more strategic and measurable way.”
Özal brings extensive experience in performance marketing. His career spans leadership roles at Groupon, Awin, DKB, and bunq. As part of the executive management team at financeAds, he led the company’s international expansion and established it as a leading specialist in affiliate marketing for financial services. He also served as Chairman of the Affiliate Marketing Committee within the German Association for the Digital Economy (BVDW), actively shaping industry quality standards.
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The appointment reflects impact.com’s continued investment in the enterprise segment and its commitment to supporting brands in regulated industries with scalable, data-driven partnership solutions.
impact.com is the world’s leading commerce partnership marketing platform, transforming the way businesses grow by enabling them to discover, manage, and scale partnerships across the entire customer journey. From affiliates and influencers to content publishers, brand ambassadors, and customer advocates, impact.com empowers brands to drive trusted, performance-based growth through authentic relationships. Its award-winning products—Performance (affiliate), Creator (influencer), and Advocate (customer referral)—unify every type of partner into one integrated platform. As consumers increasingly rely on recommendations from people and communities they trust, impact.com helps brands show up where it matters most. Today, over 5,000 global brands—including TUI, Uber, Shopify, Lenovo, L’Oreal, Skyscanner and Levi’s—rely on impact.com to power more than 350,000 partnerships that deliver measurable business results.
