The partnership will enable The Trade Desk advertisers to programmatically purchase digital out of home (DOOH) inventory on a global scale via Solimar through the Hivestack SSP
Hivestack, the global ad tech leader in programmatic digital out of home (DOOH) advertising, has today announced a strategic global partnership with The Trade Desk, a global technology company that empowers buyers of digital advertising. The partnership will see The Trade Desk (via their platform Solimar) and Hivestack combine their world-leading technologies to launch multiple programmatic DOOH, and other cross channel media campaigns, on a global scale.
Marketing Technology News: MarTech Interview With Amit Daniel, Chief Marketing Officer And Strategy Officer At Cognyte
“I couldn’t be more thrilled to count The Trade Desk as a partner on our collective journey to shape the evolution of digital advertising”, said Andreas Soupliotis, CEO, Hivestack. “We both share a goal of driving real world business outcomes, while also upholding the highest standards regarding consumer privacy, which makes this an ideal match.”
The partnership is set to launch in key global markets that are well-connected with strong digital supply inventory and have active demand clients. The first programmatic DOOH campaign between Hivestack and the Trade Desk has already kicked off in Canada.
Marketing Technology News: NEXTGEN TV Expands To 11 Phoenix Stations, Delivering The New Generation Of Digital TV Broadcast…
“DOOH is an exciting, fast-growing channel that our clients in every region want to buy programmatically,” said JoAnna Foyle, SVP of Inventory Partnerships. “This partnership with Hivestack is evidence of the global potential we see for the DOOH channel and allows advertisers to leverage data, measurement and precision in their out-of-home advertising campaigns.”
As part of the continued global rollout of this partnership, the following markets will be next to take advantage of the unique programmatic inventory through the Hivestack SSP: Singapore and Hong Kong, USA, Japan, UK, Germany, France, Netherlands, Belgium, Spain, Italy, Mexico, Korea, Malaysia, Thailand, New Zealand and China.
Marketing Technology News: GoodData And Vertica Partner To Accelerate Cloud-Native Self-Service Analytics Adoption In The…