New position signals intensified commitment to the development of cutting-edge technology products in Commerce Media, CTV, and all AI-based solutions

Perion Network Ltd., a global technology company whose synergistic solutions serve all major digital advertising channels – including search, social, display, and video/CTV – announced today the appointment of Kenny Lau as Chief Product Officer of Perion’s Advertiser Solutions.

Through his experience in multiple domains of AdTech and large-scale platform development, Lau will expand Perion’s technology moat and ability to drive high-growth, high-margin, high-ROI solutions. Lau has held key roles at many of the industry’s most prominent companies, including PubMatic, Criteo, and AdTheorent. In his most recent role as Vice President of Product of Advertiser Solutions at PubMatic, he led a global product development team of over 100 engineers and product managers.

“I have been following Perion for a while, and I couldn’t be more excited to join this great team that has proven its ability to deliver innovative solutions to a constantly evolving dynamic industry”

Marketing Technology News: With the Right Approach, AI Could Close the Gap in Digital Accessibility

“Perion has demonstrated its ability to develop and successfully introduce innovative solutions that consistently outperform the industry,” said Tal Jacobson, Perion’s CEO. “With Kenny’s extensive industry knowledge and experience, we are set to maintain this trend of excellence. He will be instrumental in amplifying our technological innovation and enriching our offerings in categories such as retail media, CTV, and video.”

“I have been following Perion for a while, and I couldn’t be more excited to join this great team that has proven its ability to deliver innovative solutions to a constantly evolving dynamic industry,” said Kenny Lau. “While the industry grapples with tightened spending and consolidation, Perion continues to outperform. I look forward to driving the expansion of the company’s portfolio of industry-changing products and services, further strengthening Perion’s leadership position across the AdTech ecosystem.”

Marketing Technology News: MarTech Interview with Kala Halbert, Director of Marketing, Prophia