Independent research firm report rates Jivox with the highest possible score in 28 evaluation criteria, including company vision, product vision and profitability
Jivox, the personalized digital marketing technology leader, announced it has been recognized as a leader in The Forrester Wave™ Creative Advertising Technologies, Q4 2020 report.
Forrester’s 2020 evaluation cites Jivox’s investment in personalized commerce, the next-phase of growth for brands: “Jivox embraces the evolving needs of the modern brand, which faces disruption on many fronts — from the direct-to-consumer (DTC) revolution to the economic turmoil of the COVID pandemic — and for which the business performance for creative adtech has become a requirement, not a nice-to-have.”
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Forrester evaluated nine of the most significant creative advertising technology (adtech) providers across 37 criteria. Jivox received the highest possible score in 28 criteria including company vision, product vision, profitability and customer makeup by size, to name a few. Among the evaluated vendors, Jivox ranked the highest in the criteria of formats and ad assembly and decisioning in the current offering category, which it believes speaks directly to Jivox’s product innovation.
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“We listen closely to customers and have successfully stayed ahead of their growth trajectory: from omnichannel personalization for the delivery of relevant messaging across paid and owned channels, modular creative approach for saving production costs, to personalized eCommerce marketing,” said Diaz Nesamoney, Founder and CEO of Jivox. “This year, we introduced Kairos, a newly patented purchase prediction technology solution built specifically for eCommerce marketing. Kairos caters to the specific needs of our customers as they transition to the digital-first era due to the COVID-19 pandemic. As Forrester keenly points out, Jivox is investing in eCommerce innovations. These include prediction algorithms, platform integrations, and emerging ad formats. We believe being named a leader points to our team’s dedication to prioritizing innovation, remaining agile and improving the customer experience as we continue to lead the market.”
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