Liberated Syndication Inc. (“Libsyn” or “the Company”), the industry’s leading podcast hosting platform and advertising marketplace, provided an update on podcast advertising rates.
Marketing Technology News: Liberated Syndication Reports August Podcast Advertising Rates
“Most importantly, these figures are not reflective of podcast ad pricing that is arbitrarily set by a sales organization; rather, this pricing is driven by supply and demand within our industry-leading marketplace.”
These rates, which are denoted as cost per thousand or CPM, are published monthly by the Company’s subsidiary, AdvertiseCast, the industry’s leading podcast advertising marketplace connecting advertisers to podcasters. The data is derived from actual sales data from across the 1,900+ podcasts in the AdvertiseCast marketplace.
For September 2021, the average CPM rate for a 60-second spot was $23.08.
Podcast advertising rates took a slight dip in September, although they remained relatively flat for the third quarter of 2021.
“These rates reflect actual orders from the AdvertiseCast marketplace. Libsyn is committed to providing transparency on the podcast advertising market to our buyers and podcasters as well as the industry at large. We remain excited by the strong industry tailwinds that are expected to grow the podcast advertising market significantly over the next several years and beyond,” said Dave Hanley, Chief Revenue Officer at AdvertiseCast. “Most importantly, these figures are not reflective of podcast ad pricing that is arbitrarily set by a sales organization; rather, this pricing is driven by supply and demand within our industry-leading marketplace.”
Historical rates can be found on the AdvertiseCast podcast marketplace website at: https://www.advertisecast.com/podcast-advertising-rates
The Company will continue to announce these figures on a monthly basis to enable podcasters, advertisers, and the investor community to readily monitor market pricing and provide greater insight into advertising monetization within the podcasting industry.
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