LiveXLive content will reach over 100 million monthly travelers in over 750 airport venue and terminal locations across 90 airports in the U.S. and Canada on ReachTV’s global entertainment platform
LiveXLive Media, Inc., a global digital media company focused on live entertainment, announced a multi-year content and broadcasting partnership with ReachTV, the first Nielsen-rated, linear, short-form entertainment network for viewers on the go. LiveXLive’s programming will be featured across ReachTV’s growing global network, including ReachTV’s In Airport Network, which boasts a reach of 100+ million travelers every month. LiveXLive’s music and lifestyle programming will bring bands, brands, and fans together worldwide.
LiveXLive and ReachTV will also co-produce exclusive music news and episodic content customized for the ReachTV audience and designed specifically for ReachTV’s unique linear approach to short form programming. Like LiveXLive’s hugely successful partnerships with iHeartMedia, Samsung, Sinclair, Tencent, and ZOOM, the partnership with ReachTV expands LiveXLive’s global distribution in addition to its presence on public screens and extended TV-Anywhere networks.
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“ReachTV is a valuable partner in our mission to deliver the live music experience to as many people as possible,” said Robert Ellin, CEO and Chairman of LiveXLive. “Brands are increasingly buying OOH (Out of Home) and this relationship will create significant assets for our advertising partnerships going forward.”
“LiveXLive has their finger squarely on the pulse of the modern music fan,” said Lynnwood Bibbens, CEO and Co-Founder of ReachTV. “We are excited to go beyond the performance to bring their powerful lineup of programming to our millions of viewers.”
“There is a revolution occurring in the way viewers discover and consume entertainment,” said Ron Bloom, Co-Founder of ReachTV. “Together with LiveXLive, we are re-inventing the music network for today’s mobile, diversified audience.”
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ReachTV continues to solidify its total short-form content offering for viewers with cutting-edge programming that includes lifestyle, pop culture, news and sports categories from the world’s most innovative content creators such as TicToc by Bloomberg, Cheddar, Hearst, Content Stadium and OutsideTV. ReachTV is also working with traditional networks such as A&E, to redefine traditional television programming blocks, taking traditional, 30-minute programming blocks and converting them into exclusive short-form mini-blocks specifically for ReachTV’s “on the go” audience. ReachTV’s In Airports Network includes a selection of linear channels that reach over 30 million Nielsen-rated viewers per month across North America, including all of the top 20 designated market areas. In addition, ReachTV’s social platform has over 150 million fans and has surpassed over 250 million monthly video views.
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