Michael Cahan, Former ADARA VP of Enterprise Sales (North America) Joins Programmatic Lifecycle Pioneers Crimtan

Michael Cahan joins Crimtan as Senior Vice President – Americas to bring powerful and proven programmatic lifecycle success to North American clients.

Cahan is being tasked with introducing and expanding Crimtan’s global network in North America to both brand direct and agency clients. He will also be responsible for building up Crimtan’s sales and client success infrastructure in the region.

Michael is a proven digital executive with over 20 years of cross-platform experience (over a decade in programmatic) who successfully works across functional groups to lead complex sales and strategy initiatives.

He joins Crimtan after spending the last 5 years with Adara, a provider of data-driven marketing services with a heavy focus on the travel industry where we was most recently the Vice President of Enterprise Sales (North America). During his time at Adara, Michael worked closely with many of the world’s top travel and financial services brands, helping them achieve their goals around customer acquisition and engagement.

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Since their launch in 2009, London-based programmatic lifecycle experts Crimtan have been significantly expanding their global footprint with multiple offices across Europe, the Middle East, Asia and Australia.

Crimtan pioneered programmatic lifecycle marketing to deliver maximum value to their clients across a wide range of verticals. Their results-focused, data-driven advertising is powered by proprietary cookieless technology and a compelling dynamic creative offering. This enables them to intelligently target users throughout the customer lifecycle, allowing advertisers to focus on the outcomes that matter most (net new customers, incremental ROI, brand uplift, re-engaging lapsed customers, etc.).

As a result, Crimtan’s clients consistently grow their business with relevant, consented digital campaigns that are protected against privacy changes and the war on cookies, and increase their customer lifetime value.  And now Crimtan wants to bring these advantages to US clients to help them through the fallout of COVID-19 and beyond.

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Paul Goad, CEO of Crimtan says:

“I’m delighted to welcome Michael to the Crimtan global family. We’re excited about using our unique, transparent lifecycle programmatic approach to help North American clients, and repeating the success we’ve seen across a wide swathe of verticals and independent agencies in other regions. Michael’s impressive experience, network and vision is the perfect fit for us.”

Michael Cahan says:

“In these uncertain times, advertisers need the flexibility to quickly pivot their strategies so working with a partner who can help them adapt on the fly while also providing significant cost efficiencies is more important than ever, and that is Crimtan’s sweet spot. That being said, I see it as a fantastic opportunity to bring Crimtan’s suite of solutions to market in a time they are desperately needed.”

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