MiQ – global programmatic media partner – today announced the launch of their U.S. Hispanic and multicultural practices that will help advertisers best reach and engage U.S. multicultural audiences through more sophisticated, diverse data sets. With an initial focus on the Hispanic demographic and intent to expand its foothold within the Florida market, the company has appointed LATAM expert Amanda Abrarpour to lead the Miami office and overall Hispanic discipline.

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“She has a proven track record of driving outstanding results for customers and will undoubtedly serve as an asset to our fast-growing Florida office and overall business.”

U.S. multicultural advertising involves reaching scores of nuanced audiences, each with different buying and advertising preferences, and advertisers need to consider nationality, language preference, assimilation status, generational information, and U.S. location, in addition to the typical identification of in-market audiences for their products. MiQ’s agnostic, connected approach to programmatic advertising provides the data and technology to help achieve this and target demographics like U.S. Hispanic audiences through the creation of much more personalized campaigns and messaging based on comprehensive analyses of shopping habits, TV consumption, online content behaviors, language preferences, and more.

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As part of her leadership, Abrarpour will leverage her previous experience to help drive growth and momentum for this area of the MiQ business. Prior to joining the company, she helped introduce Netflix into Brazil and Latin America, developing the video streaming with numerous Fortune 500 organizations across a variety of industries to increase their digital presence and marketing in Latin America.

“I’m excited to join a team of such innovative leaders who are passionate about the future of programmatic and creating better experiences for consumers through technology and intelligence,” said Amanda Abrarpour, Senior Account Executive, MiQ. “The emphasis and growing need to understand diverse audiences are increasingly critical components in today’s advertising landscape, and I look forward to leading MiQ’s multicultural efforts moving forward.”

“We’re thrilled to welcome Amanda to the MiQ team and integrate her expertise around online marketing, programmatic activations, data management, and the LATAM market,” said John Goulding, U.S. head of strategy, MiQ. “She has a proven track record of driving outstanding results for customers and will undoubtedly serve as an asset to our fast-growing Florida office and overall business.”

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