Perion Strengthens its Partnership with Microsoft Advertising; Launches Privado Private Search Engine, Powered by Bing

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New Search Engine, owned and operated by CodeFuel, gives users maximum control of their personal information, allowing them to focus on discovering the content that matters

Perion Network Ltd. announced that CodeFuel, its search technology division, has launched Privado Private Search Engine, offering new ways to protect users’ right for online privacy.

Privado offers fast and rich search experience, using proprietary mechanisms to maximize user privacy and anonymity. To ensure a search query is not associated with a specific user, Privado generates an anonymous ID, and users are presented with contextual information to their search queries, powered by Bing.

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“Search monetization is a core pillar in Perion’s strategy of delivering cross channel client value”, said Doron Gerstel, CEO of Perion. “We are excited about the new level of cooperation with Microsoft Advertising, bringing to the market a new experience for consumers who are looking to protect their privacy. With this recent launch, we expect to amplify the reach of our search offering.”

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As of mid-2019, almost 60% of the global population has access to the internet and is potentially exposed to privacy and personal data abuse. This heightened awareness, specifically of the questionable privacy policies used by Internet companies and social networks, is expected to drive the rapid adoption of Privado.

“There is an enormous market need for this product among the privacy-conscious. Privado enables users to realize the benefits of internet search without anxiety about their most intimate behaviors being observed and tracked.” said Tal Jacobson, General Manager of CodeFuel.

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