Pixalate also adds Made for Advertising (MFA) Risk Score to Global Seller Trust Index as a new quality metric; Yahoo ranks No. 1 on all five Q4 2023 Global Seller Trust Indexes (Global, N. America, EMEA, LATAM, APAC) for open programmatic desktop and web traffic quality

Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, released the Q4 2023 Global Seller Trust Indexes, incorporating two enhancements, including the addition of region-specific Indexes and Made for Advertising (MFA) Risk Score as a new quality metric.

Pixalate’s Global Seller Trust Indexes are the comprehensive global sell-side platform (SSP) quality ratings for programmatic desktop and mobile web advertising based on reach, invalid traffic, ads.txt transparency, viewability, and now MFA factors.

Introducing Region-Specific Global Seller Trust Indexes (North America, EMEA, APAC, LATAM, and Global)

The new Indexes help sellers address local programmatic supply chain challenges while building trust with advertisers in their respective regions, including:

• North America Global Seller Trust Index
• Europe, Middle-East, and Africa (EMEA) Global Seller Trust Index
• Asia-Pacific (APAC) Global Seller Trust Index
• Latin America (LATAM) Global Seller Trust Index
• Global Seller Trust Index

“Introducing global and regional breakdowns was a natural evolution of the Global Seller Trust Index as the open programmatic advertising ecosystem evolves at different speeds around the world,” said Amit Shetty, VP of Product at Pixalate. “With this addition, advertisers and publishers can make more informed decisions about where to place their ads.”

Pixalate Adds MFA Score to Global Seller Trust Index

Adding an MFA Risk Score to the Pixalate Index methodology reflects the latest industry concerns over MFA. MFA websites often use intrusive advertising techniques like pop-up ads, auto-play videos, or ads that restrict access to content, resulting in a poor advertising-to-attention ratio. Advertisers and publishers can better identify and avoid low-quality sellers with MFA identification in the Indexes.

“Addressing supply chain risks is vital to restore trust in advertising,” said Jalal Nasir, CEO of Pixalate. “Pixalate now incorporates MFA detection and region-specific data in its Global Seller Trust Index to address the latest challenges facing publishers and sellers in building trust within the programmatic supply chain.”

The Top Supply-Side Platforms (SSPs) for Programmatic Advertising Across Mobile & Desktop Web in Q4 2023

Yahoo ranked No. 1 in the global and region-specific Indexes, while OpenX, Index Exchange, Google AdExchange, Verve Group, Sovrn, Xandr Monetize, and Freestar all ranked top-five in multiple global regions.

Here are the top five programmatic sellers of desktop and mobile web advertising inventory based on overall quality in Q4 2023.

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Global

1. Yahoo                         — Final Score: 85 (A)
2. Sovrn                          — Final Score: 82 (A)
3. Index Exchange         — Final Score: 81 (B)
4. OpenX                        — Final Score: 78 (B)
5. Google AdExchange — Final Score: 78 (B)

See the complete Global Seller Trust Index – Global rankings here. 32 SSPs are ranked.

APAC

1. Yahoo                 — Final Score: 94 (A)
2. Magnite              — Final Score: 82 (B)
3. Verve Group       — Final Score: 82 (B)
4. Xandr Monetize — Final Score: 82 (B)
5. Opera Ads          — Final Score: 82 (B)

See the complete Global Seller Trust Index – APAC rankings here. 29 SSPs are ranked.

EMEA

1. Yahoo            — Final Score: 94 (A)
2. Freestar        — Final Score: 84 (B)
3. OpenX          — Final Score: 82 (B)
4. Verve Group — Final Score: 82 (B)
5. Google AdExchange — Final Score: 80 (B)

See the complete Global Seller Trust Index – EMEA rankings here. 30 SSPs are ranked.

LATAM

1. Yahoo                 — Final Score: 92 (A)
2. Xandr Monetize — Final Score: 83 (B)
3. Index Exchange — Final Score: 83 (B)
4. Yeahmobi           — Final Score: 82 (B)
5. Sovrn                  — Final Score: 81 (B)

See the complete Global Seller Trust Index – LATAM rankings here. 29 SSPs are ranked.

North America

1. Yahoo                  — Final Score: 85 (A)
2. Index Exchange  — Final Score: 85 (A)
3. Sovrn                   — Final Score: 83 (B)
4. Freestar               — Final Score: 78 (B)
5. Nexxen                — Final Score: 78 (B)

See the complete Global Seller Trust Index – North America rankings here. 31 SSPs are ranked.

MFA Scores for Top Performing Global SSPs

Yahoo ranked No. 1 with the lowest MFA Risk across all five Indexes (Global, North America, EMEA, APAC, LATAM). Admixer, BizzClick, and AcuityAds ranked in the top 10 within region-specific Indexes.

Freestar was in the top 10 for lowest MFA Risk in four of the five Indexes, while Yeahmobi, AdForm A/S, GothamAds, and Verve Group placed in the top 10 for lowest MFA Risk in three of the Indexes.

Pixalate’s other Indexes include the Connected TV (CTV) Seller Trust Index for global CTV advertising and the Mobile Seller Trust Index for global mobile in-app advertising. Explore the full suite of Pixalate’s Seller Trust Indexes.

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