Advertising professionals will learn how cookieless activations and measurement are possible today

Quantcast, the advertising technology company and creator of an innovative intelligent audience platform, announced a webinar to help industry professionals understand the cookieless activations and measurement available to them today. The virtual event “Unlock Cookieless Environments with the Quantcast Platform” will take place on Thursday, October 14 at 9 am PDT / 12 pm EDT.

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“Unlock Cookieless Environments with the Quantcast Platform”

The industry may have more time to plan before the demise of the third-party cookie, but brands, agencies, publishers, and technology companies should remain focused on finding a long-term alternative and avoid swapping a mad-dash in 2021 for a mad-dash in 2023. Isha Chhatwal, Product Manager, Consumer Privacy and Identity at Quantcast, and Sharon Ha, Product Marketing Manager at Quantcast, will demonstrate the capabilities of the Quantcast Platform that enable activation and measurement, independent of third-party cookies. Attendees will see cookieless solutions in action and learn more about:

• Enabling cookieless activation in environments without third-party cookies today
• Leveraging detailed insights into how cookieless inventory is performing
• Promising results Quantcast has already seen with customers

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Quantcast is an advertising technology company and the creator of an innovative intelligent audience platform that empowers brands, agencies and publishers to know and grow their audiences online. The Quantcast Platform, powered by Ara™, a patented AI and machine learning engine, delivers automated insights, marketing performance, and results at scale to drive business growth. Our solutions are leveling the playing field for our customers when it comes to effectively reaching audiences online and helping them power a thriving free and open internet for everyone.