Ranker Acquires Highly Sought After Digital Advertising Veteran Alex Mason to Run Programmatic Sales

Executive Joins Ranker as Vice President Programmatic Sales, Yield and Strategy

Ranker is adding more veteran leadership to an industry-leading sales team with the addition of Alex Mason. A career-long, digital publishing veteran, Mason has held an array of revenue and product roles across some of the most well-known publishers for over a decade. Mason previously held positions at Gawker Media, VICE, FMG and Complex Networks.

During his time at Complex, Mason was enlisted to bring all programmatic operations and sales in-house, modernizing the publisher for digital advertising with an analytics-first approach and guiding them to industry-leading eCPMs. Most recently, he led programmatic operations for BuzzFeed Inc. after the Complex acquisition in 2022.

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“I’ve been a fan of Ranker for a long time as a user and couldn’t be more excited to continue my career with a truly independent force,” added Mason. “While always fast-paced and ever-changing, the programmatic/ad tech industry is entering a pivotal moment that empowers publishers more than ever, especially ones rich in unique data. Ranker is extremely well-positioned to thrive in this environment.”

Ranker is the leader in fan-powered rankings on just about everything. Whatever the topic – TV, movies, video games, sports, brands, food – Ranker puts the vote into the hands of millions rather than a few critics to answer the questions we are most passionate about. Over 1.2 billion votes now power Ranker Insights, a treasure trove of psychographic correlation data that delivers personalized consumer recommendations (“if you like X, you’ll also like Y, Z”) and audience insights to journalists, marketers, studios and platforms seeking a deeper understanding of consumer tastes and preferences. Launched in 2020 and powered by Ranker Insights, Watchworthy is the only statistically relevant, crowd-sourced TV recommendation app available to consumers. Ranker is listed on 2020’s Inc. 5000 and Inc. 5000: California Series; Deloitte’s 2019 Technology Fast 500; Built In LA’s Top 50 Mid-Sized Companies To Work For in 2020 and 2021; and on Fast Company’s World’s Most Innovative Companies for 2021 (No. 5)

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