RhythmOne LLC, a Tremor International company, announced the appointment of Kumaran Sambandam to the position of Vice President of International Demand Partnerships.

In his new role, Sambandam will oversee the programmatic growth of the RhythmOne Supply Side Platform (SSP), leading the programmatic demand team for the international side of the business and will focus primarily on expanding the international market.

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Sambandam has spent more than 12 years working in the advertising technology and media industry. Most recently, he held the position of Senior Vice President of Global Revenue at Matomy Media Group, in which he led the development of an in-app only ad exchange, grew global revenue for the business and spearheaded its UK operations.

Sambandam has also held positions at MobFox, InMobi and AOL, and started his career as a data scientist working in analytics, before making the move into advertising and technology.

Gal Topaz, SVP Exchange Operations and Sales, RhythmOne, said, “It’s important for us to provide innovative solutions to connect brands with consumers, and Kumaran’s appointment will enable us to achieve this on a global scale. We were very impressed with Kumaran’s track record, working within the adtech, and have every confidence in his ability to align our strategy with our demand partners.”

Kumaran Sambandam, VP of International Demand Partnerships, said: “Tremor International and RhythmOne have an excellent reputation within the advertising industry and work with some incredible clients. I’m extremely excited to join the RhythmOne division and thrilled to expand the international business for the company.”

Tremor International Ltd is a global leader in advertising technologies. It has three core divisions: Tremor Video (brand advertising), RhythmOne (media) and Taptica (performance advertising).

Tremor Video helps advertisers deliver impactful brand stories across all screens through the power of creative video intelligence — innovative video technology combined with advanced audience data and captivating creative. Tremor Video is one of the largest and most innovative video advertising companies in North America, with offerings in CTV, in-stream, in-app and private marketplaces.

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RhythmOne drives real business outcomes in multiscreen advertising. Its highly ranked programmatic platform efficiently and effectively delivers performance, quality, and actionable data to demand and supply-focused clients and partners.