Social Reality, Inc., a digital marketing and consumer data management technology company, announces that BIGtoken users will have the option to donate their earnings to The ALS Association.

The announcement comes just as The ALS Association has launched its Challenge Me campaign in observance of the fifth anniversary of the ALS Ice Bucket Challenge. As part of its digital fundraising initiative, the Association will introduce a new spin on its digital fundraising by accepting cash donations from consumers’ BIGtoken data earnings.

“We’re excited to partner with The ALS Association as the largest nonprofit to be featured in the BIGtoken platform,” said Kristoffer Nelson, COO at SRAX and co-founder of BIGtoken. “We’re constantly expanding ways consumers can generate and capture value from their data. Through BIG, the real dollars they earn can be shared with their charities of choice, and we’re proud our premier partner is The ALS Association.”

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“The ALS Association is pleased to partner with BIGtoken,” said Tina Zeff, Executive Vice President, Development at The ALS Association. “We’re happy that consumers have the opportunity to help find a cure for ALS by donating the value of their data to The ALS Association, directly through the BIGtoken platform. By taking greater control of their digital data through the platform, they are able to put their data earnings to work, funding important research and empowering people with ALS to live their lives to the fullest.”

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BIG’s technology continues to make a positive impact on consumers around the world, while opening new fundraising opportunities for charities that can benefit. Additionally, advertising and data management industries for both consumers and advertisers continue to see the benefits as the growth of BIG continues to skyrocket worldwide. As marketers increasingly turn to data solutions to grow their businesses, BIG assures the information collected about their target audiences meet their business needs in a consumer positive approach without regulatory risk.

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