Swayable CEO James Slezak joins the ARF’s distinguished body of industry leaders shaping the future of advertising and marketing research.

Swayable, the causal AI platform used by the world’s top brands to measure the impact of their messaging, announced that CEO Dr. James Slezak has been appointed to the Advertising Research Foundation (ARF) Board of Trustees for 2026.

The ARF, founded in 1936, is the standard-bearer for unbiased research on the impact of media, marketing, and advertising. It counts among its membership more than 400 of the nation’s top advertisers, agencies, research firms, media companies, educational institutions, and international organizations. Trustees play a key role in guiding the ARF’s mission to further, through research, the scientific practice of advertising and marketing. As a trustee for 2026, Slezak joins industry peers from organizations including McCann, PepsiCo, Ipsos, IAB, Paramount, and Microsoft.

Marketing Technology News: MarTech Interview with Nicholas Kontopoulous, Vice President of Marketing, Asia Pacific & Japan @ Twilio

“I’m honored to join the ARF Board of Trustees alongside so many distinguished leaders from across our industry,” said Slezak. “The ARF’s commitment to rigorous, evidence-based research is deeply aligned with Swayable’s own mission to measure the impact of the world’s most important messages. I look forward to contributing to the ARF’s vital work and to the conversations that will help the marketing industry make smarter, more impactful decisions.”

Marketing Technology News: The ‘Demand Gen’ Delusion (And What To Do About It)

Slezak’s appointment reflects Swayable’s growing influence in the marketing measurement landscape. The creative pre-testing platform has developed patented technology that uses randomized controlled trials (RCTs) and advanced machine learning to deliver Swayable Impact Scores—recognized by an increasing roster of major brands as the gold standard evidence of creative impact, that is, lift caused in consumer attitudes. Major brands, including Amazon, Airbnb, T-Mobile, DoorDash, and Paramount use Swayable to deploy creative tests.