Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, helping people discover things they may like, today (13 September) announced it has been awarded the TAG Brand Safety Certified Seal from the Trustworthy Accountability Group (TAG), an organisation that works to increase trust and transparency in digital advertising.

Marketing Technology News:Optimizely Announces Opticon21: Digital Experience Leaders to Convene at Global, Virtual Event

Brand safety is a top priority for marketers, with many brands focused on ensuring their ads run alongside trustworthy content. TAG’s brand safety certification is the industry’s largest and broadest programme of its kind, demonstrating to advertisers that their partners have taken the necessary steps to reduce brand safety risk, so they can buy advertising inventory with confidence. This certification provides that assurance to more than 13,000 advertisers that choose Taboola to reach 500 million daily active users.

After initially receiving verified by TAG status in 2017, Taboola has now achieved all the requirements of this latest certification. To reach this point, Taboola was required to prove it was safe for brands through a variety of measures, including:

Robust policy

Ensuring all digital advertising adheres to the TAG Brand Safety Certified criteria, policies, and procedures.

Transparency around content moderation

Ensuring transparency around AI and human content moderation policies.

Marketing Technology News:MarTech Interview with Doron Sherman, VP of Evangelism at Cloudinary 

Thorough validation

Ensuring 100% of monetisable transactions are reviewed by one or more independently validated content verification services, or through the use of inclusion and exclusion lists for the specific agreement.

Long-term commitment

Defining compliance monitoring policies used to monitor and demonstrate compliance with each applicable brand safety principle.

This achievement is part of Taboola’s ongoing commitment to brand safety, with the company having recently announced partnerships with leaders in brand safety and suitability including IAS and MOAT.

Mike Zaneis, CEO of TAG said: “The TAG Brand Safety Seal demonstrates that a company has set rigorous standards to protect its partners from new and emerging brand threats, so we are very pleased to recognise Taboola for taking the steps needed to achieve this certification. We look forward to continuing to work with Taboola and other partners around the world to further raise our industry’s standards for brand protection.”

Adam Singolda, CEO and founder, Taboola said: “TAG’s commitment to strengthening the integrity of the digital advertising ecosystem mirrors our own. They are a long-standing authority on all things brand safety and suitability, and as evidenced by this certification programme, they have shown a clear dedication to helping advertisers. Thanks to this certification, advertisers can have extra confidence in the knowledge that their brand will be in safe hands with Taboola.”

Marketing Technology News:MarTech Interview with Brian Burt, Founder & Chief Executive Officer, Canopy Management