Taboola Partners with Foursquare to Connect Native Advertising to Real World Visitation, Providing Clear Return on Ad Spend for Brands with Brick and Mortar Locations

Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced a new partnership with Foursquare, a leading geospatial technology platform designed to help businesses make smarter decisions and create more engaging customer experiences.

Through the deal, Taboola is giving its large number of advertisers access to Foursquare Attribution, a solution which allows advertisers, such as retailers, auto dealerships and dining brands, to measure the real-life effects of their Taboola campaigns. Through this partnership, Taboola and Foursquare are providing tens of thousands of advertisers clear visibility into the effectiveness of their campaigns, which focus on driving visitation. The partnership also provides insights that can help advertisers understand the customer journey.

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Taboola is offering Foursquare Attribution, where available, to Taboola advertisers. Once advertisers are approved by Taboola for measurement, they will be able to view results automatically within Foursquare’s Attribution User Interface (UI).

“We’re excited to partner with Foursquare, a pioneer of helping advertisers understand the real-world effect of their advertising,” said Adam Singolda, CEO and Founder at Taboola. “With Foursquare, we are offering yet another way to showcase the effectiveness of ads that run on Taboola, and in the process, giving our nearly 15,000 advertisers new ways to track their return on ad spend and inform future campaigns.”

“As brands with physical locations seek to connect with consumers, understanding the full consumer journey continues to be paramount to campaign success,” said Jim Watson, SVP of Global Business Development at Foursquare. “Taboola is a leader in native advertising, an industry effective at driving results, as evidenced by their work with many of the world’s top advertisers. We look forward to connecting our geospatial services and helping these brands unlock the potential of their marketing investment.”

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