In support of Small Business Saturday, ThumbStopper will be donating their social advertising expertise to a select group of retailers to increase their exposure to potential customers in the weeks approaching the holidays

ThumbStopper, a Tampa-based SaaS firm specializing in connecting brands with their retailers through intelligent social media syndication, understands the challenges facing independently owned businesses who typically rely on foot traffic to drive revenue. With thousands of small retailers across the country connected through their software solutions, the team at ThumbStopper connects with small business clients daily and has heard the struggle from their clients directly.

“In our day-to-day conversations with our retailers, we’ve heard their concerns about business slowing and changing since the start of the pandemic,” notes Carissa Mastry, Vice President of Operations at ThumbStopper. “It’s hard to hear from some of our clients about the challenges they’re facing, but it’s heartening to learn about how they’ve continued to adapt to the ever-changing retail landscape. Our retailers truly are a resilient bunch and are often overlooked as a major driver of our economy, especially in the face of the Amazons and Walmarts of the world, who don’t have the same awareness and inventory-related challenges that small independent businesses face.”

Marketing Technology News: Nexway Announces Departure of Chief Strategy Officer Casey Potenzone

That’s why, in support of Small Business Saturday, ThumbStopper will be donating their social advertising expertise to a select group of retailers to increase their exposure to potential customers in the weeks approaching the holidays.

Beginning in mid-November, ThumbStopper will provide four retailers chosen at random with $500 worth advertising spend on Facebook and Instagram, including digital ad buying, campaign management, and reporting. Not only will the selected retailers benefit from their ad costs being covered by the team at ThumbStopper, but they will also benefit from the deep expertise in delivering high-quality ad units designed to drive website traffic, in-store traffic, conversions, and ultimately sales.

“The holiday season is one of the busiest times of year for retailers, but this year the COVID-19 pandemic is expected to suppress sales at many brick-and-mortar stores,” said Matthew Brown, CEO of ThumbStopper. “Online sales are more important than ever, so donating advertising costs and our services creates great synergy between our organizational and philanthropic values and goals.”

Marketing Technology News: Kingdee Increases Strategic Investment in Fxiaoke Technology for Optimistic Outlook on CRM

Applying advanced audiencing, creative asset-building, and data collection techniques, ThumbStopper provides an unmatched digital advertising experience, creating awareness and sales for businesses during the holidays. ThumbStopper campaigns deliver results vastly surpassing industry averages, allowing customers to spend less while getting more.

“I was thrilled to learn about this opportunity from ThumbStopper. It shows me that they really care about small businesses like mine. We’re excited to see the results from our campaign and we’re truly grateful for the support,” said James Griffith, owner of Kawasaki Yamaha of Reno.

As retailer selection and set up progresses, ThumbStopper will be updating their Small Business Saturday page on their website with more details on retailers and outcomes from their efforts.

Marketing Technology News: Study: Digital Hologram ARAdvertising vs. Traditional Advertising in 5G Era