The Trade Desk Appoints Benson Ho as Senior Vice President, North Asia

Global advertising technology leader, The Trade Desk announced the appointment of Benson Ho as Senior Vice President of North Asia. In this role, Ho will lead the company’s business and growth strategy in the North Asia region, covering Greater China, South Korea and Japan. Ho will report to Tim Sims, Chief Revenue Officer.

Ho brings vast leadership experience in the Asian media industry, most recently as Chief Data Strategy Officer at Tencent Marketing Solution, an important early inventory partner of The Trade Desk in China. Prior to that, he served as Amnet’s chief consultant and programmatic expert to Dentsu Aegis Network. He has also served in senior leadership positions at Sizmek, GroupM and Digitas.

Marketing Technology News: The Trade Desk Appoints JoAnna Foyle as Senior Vice President of Inventory Partnerships

“One of The Trade Desk’s biggest priorities is Asia, and with Benson joining our team, we’re confident he will help accelerate our growth strategy in the region,” said Tim Sims, Chief Revenue Officer, The Trade Desk. “Benson brings experience and expertise of data-driven advertising, as well as his invaluable relationships with key partners and advertisers, that are specific and unique to the Asian market. I look forward to partnering with Benson as we execute our next phase of growth in the region.”

Marketing Technology News: PlaceIQ’s Mobile Location Data Now Available On Bloomberg Enterprise Access Point

“I am delighted to join The Trade Desk and build on the success the company has had in North Asia,” said Ho. “The advertising industry is at a turning point right now, and there’s enormous opportunity for brands to leverage global best practices and connect with consumers in new ways. It’s very exciting to be a part of the team that’s delivering a unique solution and expertise to global advertisers in the region.”

Marketing Technology News: Kaon Interactive Revolutionizes Digital Sales and Marketing in 2020

Brought to you by
For Sales, write to: contact@martechseries.com
Copyright © 2024 MarTech Series. All Rights Reserved.Privacy Policy
To repurpose or use any of the content or material on this and our sister sites, explicit written permission needs to be sought.