Advertising fraud prevention specialist introduces free solution to help businesses of all sizes protect their ad spend
Leading ad fraud prevention specialist, TrafficGuard, announced the launch of its free pay-per-click (PPC) protection. With the launch of their free ad fraud protection, TrafficGuard is committed to helping businesses ensure their ad spend generates real advertising engagement. The free version of TrafficGuard’s award-winning fraud protection gives businesses the transparency they need to protect themselves from ad fraud, both during and after the COVID-19 pandemic.
Businesses lose up to 30 percent of their budgets to ad fraud from fraudster tactics like bots and click fraud. In the U.S. alone, the daily cost of ad fraud is expected to surpass $100 million by 2023. TrafficGuard believes that with the power of transparency, businesses can stem that loss so their advertising delivers a better return on investment.
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The COVID-19 crisis has also taken a heavy toll on ad budgets in the United States. The Interactive Advertising Bureau (IAB) has forecasted a 33 percent decrease in digital ad spend from March to June of this year. Their recent survey also revealed that 70 percent of advertisers have already adjusted or paused their advertising efforts. For small and medium sized businesses who rely on digital advertising to get customers, it will be vital to mitigate losses to ad fraud.
“Ad budgets are getting slashed and ad fraud is continuing to reduce them even further. By offering our PPC ad fraud protection for free, we want to make it easier for businesses of all sizes to get the transparency they need to fight fraud to protect their advertising,” said Luke Taylor, founder and COO of TrafficGuard. “At TrafficGuard we have been working hard, from home, to get our free solution ready for businesses now, when they need it most. As a demonstration of our commitment to building a stronger digital advertising ecosystem, we have decided our free solution is here to stay. This is a really challenging time for many businesses and we want to help alleviate some of that pressure on businesses. In addition to our free offering, our premium PPC solution is now pay-as-you-go, allowing our larger customers more flexibility in tough times.”
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As part of the launch, TrafficGuard is introducing pay-as-you-go pricing, a characteristic untypical of anti-fraud software. This offer gives advertisers greater flexibility to use TrafficGuard’s premium PPC protection in a time when ad spend may be fluctuating. TrafficGuard’s mission is to drive trust and transparency in the digital advertising ecosystem. By equipping marketers with the tools to protect their ad spend, it will become harder for fraudsters to sustain their operations, strengthening the whole digital advertising ecosystem.
With a more accessible ad fraud prevention solution, TrafficGuard hopes transparency will one day reign in the ad ecosystem. Only when individual businesses of all sizes can afford to protect themselves against ad fraud will the industry be able to rid itself of this relentless budget-draining issue. When everyone is better equipped to protect their own ad spend, it increases the difficulty of ad fraud perpetrators to make money and survive.
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