Joins Ad Net Zero as a Founding Member; Launches Adtricity

Viant Technology Inc., a leading people-based advertising software company, announced that as a part of its corporate sustainability efforts, it has partnered with Ad Net Zero, the cross-industry coalition driving change and action around sustainability in the advertising industry, as a founding member.

“The new climate reality requires a new mandate for change — where ideas are turned into real action. We understand that climate change cannot be addressed by one of us alone. It requires participation and action from us all”

“Viant’s shared sustainability vision and history in creating innovative solutions, makes them an ideal partner in our journey toward sustainability in advertising,” said John Osborn, USA Director, Ad Net Zero.

Additionally, Viant launched Adtricity, a carbon impact reduction program aimed to assist clients in meeting their sustainability goals. Adtricity is an incentive program for Viant’s eligible customers, which delivers Renewable Energy Credits (RECs) for media investment. These credits can then be used to achieve corporate carbon reduction goals.

Marketing Technology News: IZEA Announces Q4 2022 Managed Services Bookings of $7.9M

“The new climate reality requires a new mandate for change — where ideas are turned into real action. We understand that climate change cannot be addressed by one of us alone. It requires participation and action from us all,” said Tim Vanderhook, Co-Founder & CEO, Viant. “At Viant, we believe that the digital advertising industry drives change, and makes economies and communities thrive. This is why we are so thrilled to introduce Adtricity and our new partnership with Ad Net Zero. As we continue to advance our own sustainability journey and explore additional ways to make an impact, we will continue to seek out opportunities where we can support our customers in taking action.”

Viant is dedicated and focused on improving sustainability for both the company and its customers. In an effort to curb the carbon impact of running digital advertising campaigns, Viant’s excited to commit to being carbon neutral in energy usage by the end of 2023. In order to execute on this strategy Viant will purchase qualified renewable energy to power its ad tech infrastructure while working to improve its overall supply chain efficiency.

This sustainable mindset is built into the framework of the business and builds on pre-existing investments Viant co-founders have made towards sustainability, when they launched a 14 megawatt solar power plant in North Carolina in 2020 to aid in producing clean energy.

Marketing Technology News: MarTech Interview with Susan Beermann, CMO at Contentstack