Software and data platform, VideoAmp, announced Cameron Meierhoefer as Chief Product Officer, a newly created role for the company. Meierhoefer will oversee the Product organization with a focus on measurement and optimization solutions that provide a more sophisticated advertising ecosystem for all parties. Meierhoefer will report directly to CEO and Co-Founder, Ross McCray.

Meierhoefer joins VideoAmp as it continues to bolster its suite of offerings that solve measurement roadblocks faced by both advertisers and media owners in the $160B convergent TV ecosystem. Meierhoefer will lead efforts to deliver measurement, optimization and currency solutions built for the next era of TV. Meierhoefer’s hire is one of several additions VideoAmp is making to its executive team and follows Paul Ross’ appointment as CFO last month.

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“I couldn’t be happier to be joining VideoAmp at such an exciting and pivotal time for the industry.”

“The pandemic accelerated shifts in the TV landscape and it is critical that advertisers and publishers have a holistic understanding of their audiences in this dynamic environment. VideoAmp is leading the industry to meet this challenge, offering data solutions that promote new ways to measure, optimize and transact that overcome the shortcomings of legacy currency measurement in this new world,” commented Meierhoefer. “I couldn’t be happier to be joining VideoAmp at such an exciting and pivotal time for the industry.”

Meierhoefer previously served as CEO of SignalFrame and prior to that, COO of Comscore. During his 17-year tenure at Comscore, he helped transform the company from a research startup to a $2.5 billion dollar company at its peak. Cameron drove development of many of the industry solutions at Comscore, including the media and advertising measurement products that achieved currency status in the U.S. and multiple international markets.

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“We have a laser focus on redefining the way the advertising industry values, buys and sells media inventory. Cameron’s track record and experience in creating currency solutions perfectly lines up with what we are looking to accomplish at VideoAmp. Our significant investment in product and technology will allow our clients to unlock even more value when it comes to their media investment. After decades of defaulting to a legacy monopoly, we are redefining the way media is transacted upon, enabling a more sophisticated and flexible advertising marketplace that benefits everyone,” McCray stated.

The advancements will build off of VideoAmp’s proprietary commingled dataset, which is considered the most trusted and highest quality in the marketplace due to its scale and proprietary methodology used for combining various data sources. The dataset commingles ACR and Set-Top Box data across 28M households and integrates into multiple digital data sources using first-to-market, privacy-safe offerings like cleanrooms. VideoAmp’s data, combined with a comprehensive toolset for planning, measurement, optimization and attribution, are all housed within the VideoAmp platform and provide a deduplicated view of advertising performance across linear, streaming and digital. The suite of tools and data enables marketers and media owners to reimagine the way brand marketing and media is valued, bought and sold.