Silicon Valley-based Flipdeck — a platform built to deliver sales content more efficiently and effectively — announced their certification in Vendor Neutral’s Sales Enablement/Content Management category. Moving from the Mobile Selling Content & Engagement category, enhancements to the solution’s functionality earned them this new certification.

“Flipdeck, with its transition to the Sales Enablement/Content Management category, is a good example of a vendor making the right investments in order to evolve functions and capabilities and better meet the needs of its markets and core verticals,” said Steven Wright, chief analyst at Vendor Neutral.

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Created with Simplicity in Mind:

Flipdeck, which is designed to facilitate sales content delivery, is built around the idea of trading cards — a quick visual structure that makes it easy to find and digest content.

“Everyone intuitively understands cards and decks, and this simple approach helps ensure your sales team can quickly find and deliver the right content to your buyers at the right time,” said Lee Mayfield, Flipdeck founder. “It’s a natural fit for virtual selling.”

One of Flipdeck’s main goals is to help sellers spend more time selling and less time dealing with content manipulation.

“Sales reps, dealers, and inside sales pros spend too much time just trying to find the content that marketing provides,” said Mayfield. “This time away from selling brings a high cost — to them personally and to their organizations. Flipdeck is built for sales content, and you can link to that content wherever it resides.”

Flipdeck accommodates nearly any type of shareable content and shows sellers which content is producing engagement. Because Flipdeck incorporates any active URL, outputs from tools like ROI calculators, contract lifecycle management, configure/price/quote software, and more can easily be added to sharable, trackable Flipdeck cards — with no need to move the content.

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Enhanced Analytics:

Recognizing the importance of analytics, one of Flipdeck’s major updates included enhancing capabilities to measure how prospects engage with the delivered content. Flipdeck now reports on whether the content was delivered and opened, which links were clicked, and the date and time of the last interaction. Beyond client-facing content, the expanded analytics also illuminate how the sellers use internal content, such as training material.

Automated Content Feed:

Flipdeck’s enhanced functionality also provides an automated feed to push content cards in decks to team members. This includes notifications when new content arrives or when content is updated. Sellers can have confidence they’re always using the latest approved version, without having to check.

User-Friendly Sales Enablement:

Even with these updates and a more defined expansion into the sales enablement arena, Flipdeck holds true to its founding ideals of user-friendly interface and affordability.

“Flipdeck is a great way to market quick bites of information. It’s an especially effective sales technology tool when used around the introduction of a new product or solution,” said Dan Cilley, CEO of Vendor Neutral. “In a space loaded with expensive solutions, Flipdeck has a very low cost of entry. With the enhanced functionality, users get a lot of sales enablement value and attributes, but the price point remains low.”

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