Enhanced integration makes it easier for AEs, CSMs, and full-cycle sellers to leverage Sendoso to improve response rate by 4X and cut deal cycles in half

Groove, the leading sales engagement platform for enterprises using Salesforce®, announced an enhanced integration with Sendoso, the leading sending platform, that enables joint customers to send modern direct mail, personalized gifts, eGifts, and celebrity greetings to over 165 countries without leaving their inbox.

Groove is unique in that it was built for the full-cycle seller and has a number of key features that support the automation needs of account executives and customer success teams. The enhanced integration announced today enables those teams to strategically leverage gifting in their daily workflows to strengthen relationships, accelerate deal cycles, and re-engage dormant accounts.

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Making Sendoso more easily accessible to AEs and CSMs can have a big impact on developing and deepening customer relationships. According to Sendoso, companies using its sending platform have generated the following results:

• 4X increase in response rates
• 50% faster deal cycles
• 20+ hours saved per campaign
• 450% ROI on campaign investment

New features in the enhanced integration include the ability to execute Sendoso steps through Groove Actions and to send a Sendoso gift after a meeting is booked through Groove Scheduler. As a Groove customer, Sendoso is now leveraging the enhanced integration to bring the power of Sendoso sending to the inbox.

Using the enhanced integration, Sendoso’s customer success team incorporated a Sendoso gifting step into a targeted reactivation campaign that resulted in a 50% open rate and 21% conversion rate for booked meetings. According to Alex Miller, Sendoso’s Director of Revenue Operations, AEs are also using Groove and Sendoso together to do their own prospecting and book meetings with a 10% response rate.

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“Unlike other sales engagement platforms that were built for prospecting, Groove seamlessly aligns with our AE and CSM workflows, making them more efficient and effective in their day-to-day workflows,” said Miller. “Our teams took to it right away, and we’ve subsequently seen 95% percent adoption across our sales and customer success teams. Not only are our reps more effective, but we have complete visibility into pre- and post-sales activities for every prospect, customer, and partner account in Salesforce.”

“Sendoso is the clear market leader when it comes to gifting platforms,” said Tehsin Daya, Head of Partnerships for Groove. “As we expand our partner ecosystem, we are focused on developing solutions that provide unique value, and our enhanced integration with Sendoso is no exception.”

“Our AEs love that they can now live in Gmail instead of a separate app and still have Salesforce data at their fingertips and add contacts with a single click,” said Miller. “Whether an AE needs to jumpstart a stalled deal or a CSM needs to ensure a customer shows up for a meeting, Groove lets them easily send out a Sendoso-powered gift without ever leaving their workflow.”

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