Engagement program arms sellers with the financial justification they need, as customers move from growth to cost-cutting mode

Mediafly, a provider of sales enablement technology, content management and advisory services that create interactive, value-based selling experiences, announced the launch of Jumpstart ROI, an interactive value-selling program designed specifically for sales reps to use on-demand when collaborating live with customers. The assessment and tool offers a risk-free point of entry, complete with discovery, storytelling, insights, financial justification and evidence, and provides small to mid-sized businesses the ability to quantify and prove value to customers, as today’s economic-focused buyers require stronger financial justification.

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A recent survey of executives indicated that 67% are deferring or canceling planned investments. As value propositions evolve more quickly than ever before, sellers lack usable value tools they can rely on to proactively prove value for every deal, not just larger ones. With Jumpstart ROI, solution providers can quickly create and easily deploy a customizable value assessment tool, enabling every seller to better communicate and quantify differentiating business value of proposed solutions. Cost-effective to scale across the entire sales team, the program is also risk-free, offering solution providers with a 30-day, no obligation pilot period to ensure success before investment.

“Proving value in a quantifiable way is not only more important than ever, it’s now easier than ever,” said Tom Pisello, Chief Evangelist, Mediafly. “Jumpstart ROI teaches sellers to think about their business, in terms of the challenges they can help the buyer solve, and codify that information in a way that works for their unique needs—all delivered turnkey in under two weeks. We build the car and help start the engine; the keys belong to the solution provider, allowing them to self-maintain and evolve the value assessment tool over time. We’ve made value-selling easy, effective and evolved, in a time where spreadsheets just aren’t cutting it anymore.”

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Jumpstart ROI offers unlimited usage for sellers, specialists and partners and offers a two-week delivery of a value assessment tool, using Mediafly’s proprietary quick-start Tool Builder application. The program also offers three workshops with Mediafly’s Principal Analysts and the ability to create, edit and track content via Mediafly’s Gateway content management system at no additional cost. Key features include:

• Easy-to-use visual interface designed for sales reps to use on-demand when collaborating live with customers
• Support for international selling and currencies
• Support for better discovery and value storytelling
• Scalable to entire sales team and partner community for one low annual fixed fee per tool

“Investment decisions are increasingly unpredictable; sellers not only have more to prove than ever before, but also must be able to adapt quickly,” said Michael Ketchmere, Head of Business Value Consulting at Xactly. “Working with Mediafly allowed us to evolve from a spreadsheet-based program, driven by specialists that could only engage the largest prospects, to a tool-driven program enabling every seller to deliver credible financial justification on every deal.”

Jumpstart ROI is now available for Mediafly customers. This announcement follows Mediafly’s Content Hub product offering, providing marketers the ability to manage public-facing website sales content, customer-facing sales content and internal-only sales content all in one place.

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