Mediafly’s Focus to Delight Customers Has New SVP at the Helm

Former Spinklr and Oracle CX veteran leads sales enablement company’s customer obsession

Mediafly, a leading sales enablement and content management technology platform that creates interactive, value-based selling experiences, announces the appointment of Jodie Jansen as SVP of Customer Experience. With more than 20 years of experience, Jansen will help bolster the organization’s growing customer success team.

As SVP of Customer Experience, Jansen will dedicate her focus to addressing all customer-facing needs post-sale to ensure customer delight, retention and growth. Following Mediafly’s recent $25M growth round, Jansen is also expanding the organization’s implementation and onboarding teams. Through her efforts, Jansen is dedicated to building relationships across various levels of the customer organizations to understand their evolving needs and how Mediafly will help them grow through their sales enablement journey.

Marketing Technology News: Atos Grows Its Salesforce Capabilities and Completes the Acquisition of Profit4sf

“When I looked at the opportunities that lay in front of me, Mediafly stuck out to me as an organization that is truly passionate about putting the customer first,” said Jansen. “The core of customer experience is always about the people. As Mediafly continues to grow, we will focus on driving customer health and success through adoption of the platform, understanding KPIs, being trusted advisors and by providing an exceptional experience. We pride ourselves on being a true extension of our clients teams and will continue to focus on their needs, health and happiness.”

Prior to Mediafly, Jansen’s experience spans agencies, startups and enterprise companies. Her customer success journey began in 2008 at Responsys, where she started as a Success Manager and grew into leadership roles, seeing the team through the company’s IPO and acquisition by Oracle. Following her time at Oracle, Jansen joined the team at Sprinklr as a regional vice president of customer success. Her experience in growing customer success teams across a variety of companies piqued Mediafly’s interest as the company continues to experience rapid growth, both in employees and customers.

Marketing Technology News: Adtelligent Introduces Native Support for AMP Ads

“As we continue to work from home, organizations are focused on vendor consolidation, taking the time to understand what their business needs to remain successful,” said Andrew Miehl, CCO, Mediafly. “Having a diverse set of offerings under our sales enablement umbrella, we have a significant opportunity to further help our customers along their sales enablement journey, providing them with an opportunity to better understand how they can leverage all of Mediafly’s tools for success and consolidate their needs into one platform. Adding Jodie to the team allows us to further build out and strengthen our customer relationships and teams for success and growth.”

In 2020, Mediafly acquired UK-based Presentify, a global visual communication solution, further enforcing the company’s commitment to placing interactive, animated content at the center of the buyer and seller experience, helping customers create an optimal buyer engagement experience that accelerates the path to purchase and drives revenue. In addition to the acquisition, the company also received several awards including its third consecutive year on Crain’s ‘Best Places to Work’ and seventh consecutive year on Inc.’s 5000 ‘Fastest Growing Companies’ list. To add to its success, Mediafly surpassed competitors in The Forrester Wave™ Sales Content Solutions, Q3 2020 report, receiving the highest possible score in 14 criteria including asset assembly and management, personalization, content ROI, guided selling and content recommendations. The company also was recognized as a Leader in G2’s Winter 2021 Sales Enablement GridⓇ Report.

Marketing Technology News: SailPoint Closes Acquisition of Intello