AppLovin Appoints Barbara Messing to its Board of Directors

AppLovin Corporation, a leading marketing platform, today announced the appointment of Barbara Messing, former Roblox Chief Marketing and Communications Officer to its Board of Directors.

“We welcome Barbara as an advisor and prominent addition to the AppLovin board,” said Adam Foroughi, Co-founder, CEO and Chairperson of AppLovin. “As we expand the applications of our innovative technology we look forward to harnessing Barbara’s extensive marketing experience in both management and director positions across large, successful brands including Roblox, Walmart, TripAdvisor, Hotwire, and Overstock.”

Prior to Ms. Messing’s role at Roblox, she served as Senior Vice President, Chief Marketing Officer of Walmart US from 2018 to 2019, preceded by her successful tenure between 2011 and 2018 at TripAdvisor, Inc., serving as Vice President and Chief Marketing Officer, and later Senior Vice President and Chief Marketing Officer. From 2002 to 2011, she served in a number of management positions at Hotwire.com.

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“I’m excited and honored to be joining Adam and the entire board as they deliver value to shareholders by creating meaningful connections between companies and their ideal customers,” said Messing. “I look forward to working with the team to explore new opportunities and contribute to the company’s success.”

Ms. Messing currently serves on the board of Vacasa, a publicly-traded company with a leading platform for vacation rental management. She previously served on the board of directors of Overstock.com, Inc., and the board of directors of publicly-traded XO Group, Inc., which merged with WeddingWire in December 2018.

AppLovin’s current board now consists of: Adam Foroughi, Co-founder and CEO of AppLovin; Herald Chen, Director, Advisor to CEO and former President and CFO of AppLovin; Craig Billings, CEO of Wynn Resorts; Margaret Georgiadis, Co-founder and CEO of Montai Health and CEO-Partner, Flagship Pioneering; Alyssa Harvey Dawson, Chief Legal Officer and Corporate Secretary of HubSpot; Ted Oberwager, Managing Director at KKR; Eduardo Vivas, Co-founder and CEO of Curated.com; Todd Morgenfeld, former CFO and Head of Business Operations at Pinterest, and Barbara Messing, former Chief Marketing and Communications Officer at Roblox.

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