UCaaS Provider Appoints New Head of Channel and Strategic Partnerships

FluentStream, the fastest-growing unified communications-as-a-service (UCaaS) provider for small and medium-sized organizations, has experienced 200% year-over-year growth in its number of partners in the last year and is on track to achieve another milestone year in 2022, fueled by its strategic partnerships. As the company enters its next phase of growth, FluentStream today unveiled its enhanced Partner Program, including an industry-first commission Buyout Incentive. The company also announced that Kenneth Adams has joined the company as Head of Channel and Strategic Partnerships.

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“We have enhanced our Partner Program and created the Buyout Incentive to offer our partners greater acknowledgment for their hard work and dedication to FluentStream and our growing customer base.”

An industry-first, FluentStream introduced its Buyout Incentive that gives partners the opportunity for a one-time commission buyout. In consideration of today’s economic landscape, FluentStream designed this program to fill unmet needs of its current and prospective partners.

“Historically telecom sales agents have lacked reward opportunities for the commission streams they built,” said Cass Gilmore, CEO, FluentStream. “We have enhanced our Partner Program and created the Buyout Incentive to offer our partners greater acknowledgment for their hard work and dedication to FluentStream and our growing customer base.”

In addition to the Buyout Incentive, the company now offers multiple ways for managed service providers (MSPs), value-added resellers (VARs) and IT service providers (ITSPs) to gain a competitive edge by adding FluentStream’s reliable, cloud-based unified communications services to their product portfolio. Partners can choose from Referral, Affiliate, Channel or Strategic levels based on what structure best aligns with their organization.

“Partners choose FluentStream for its specialized focus on small and medium-sized organizations, award-winning customer service and trusted reputation,” said Adams. “Our partners know that FluentStream operates with transparency and integrity. In fact, FluentStream’s commitment to its partners is a big reason why I joined the company.”

Previously, Adams was the Director of Channel Sales for Brightlink, a telecommunications service provider. Before that, he was Vice President of Market Development for the Americas, the United Kingdom and Asia Pacific region at Netsapiens, a communications software company. In this role, Adams led product, customer and partner strategic initiatives. Prior to this, he was Vice President of Channel and Network Operations for Ironton Global, COO of Vintalk and CTO of Enhanced IP Solutions, Inc. Earlier in his career, he served in sales engineering roles.

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