O’Brien to focus on growing business and expanding into new markets, including business-to-consumer
O’Brien will be responsible for executing the company’s strategy and driving new pathways of sustainable growth. This includes focusing on the wide range of potential opportunities in the business-to-consumer (B2C) market. iconectiv has already expanded its trusted communications platform, TruReach, which is enabling businesses to strengthen consumer engagement across all communication channels—text, voice and Rich Communication Services (RCS). With more than 30 years of executive leadership experience in the telecommunications and mobile industries, O’Brien brings a proven ability to identify new market opportunities that will further drive this strategic growth and business expansion.
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“iconectiv is fully committed to expanding our leadership in trusted communications. In order to do that we are adding experts to the team who can help move that strategy forward—especially in the B2C market,” said iconectiv CEO Richard Jacowleff. “Michael’s collaborative leadership style, experience and professional network will help us accelerate that growth and align our efforts with future trends and technology.”
Prior to iconectiv, O’Brien served as Group Vice President of Strategy & Corporate Development at Syniverse, where he had a distinguished career in a variety of roles including marketing, operations and product management. He has served on the board of directors for various mobile industry associations including CTIA Wireless Foundation, Mobile Giving Foundation and Competitive Carriers Association (CCA). O’Brien was also recently named one of the Top 25 Most Influential People in the Roaming and Interconnect Industry by Rocco Research.
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“I am honored to join such an incredible team,” said O’Brien. “iconectiv’s deep-rooted intelligence in number management, its role enabling trust and verified communications worldwide, and its authority in fraud mitigation and prevention present significant opportunities to usher in—and protect—the next wave of trusted B2C communication.”
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