Kaleyra Launches Verified Calls Services for Google

Kaleyra, Inc., a rapidly growing cloud communications software provider delivering a secure system of application programming interfaces (APIs) and connectivity solutions in the API/Communications Platform as a Service (CPaaS) market, announced that it has been picked as a Google partner for Google’s introduction of Verified Calls. The Verified Calls feature for Android phones will enable customers to see why an enterprise is calling individuals along with providing the enterprise’s brand name. This is an important new feature at a time when spam calls are an increasing problem for businesses and consumers. The U.S. Federal Communications Commission recently announced that unwanted calls are the top complaint among consumers. Verified Calls will be launching initially in the U.S., Mexico, Brazil, Spain and India, with additional countries to follow.

Marketing Technology News: Equifax Names Andrea Lawson as Chief Talent and Diversity Officer

This announcement dovetails well with Verified SMS, which Google introduced to strengthen user privacy and security for android messaging apps, aimed at combatting the rise of spam texts. Similar to Verified Calls, Google verifies each message a business sends to its users to confirm it was sent by a specific business. When verified by Google, users will see a verification badge and business logo in the message thread.

Marketing Technology News: New SMS Marketing Platform Launched During COVID-19 Quarantine Is Already Seeing Massive Growth

“We are excited that Google has chosen Kaleyra as a key partner in a service that once set up, will identify a customer’s phone number and the reason for the call. The customer’s Android device compares the incoming call information Google received from the enterprise and if there is a match, the phone App will display a message indicating the call has been verified.” said Dario Calogero, Kaleyra’s Founder and Chief Executive Officer.

Marketing Technology News: Outreach Named a Leader in Sales Engagement By Independent Research Firm