The audience extension program delivers an open, first-party audience targeting option for publishers to serve targeted ads across multiple channels through one of the largest independent demand side platforms (DSP). Publishers can profit from their own audience data without being limited by their available inventory.  For this service, SintecMedia has developed a unique revenue share model that puts more money in publishers’ pockets and delivers transparent reporting that gives publishers insights that other partners deny them. It is designed for publishers that are interested in audience extension, but need support to get started.

“The Trade Desk’s Enterprise solution provides access to an unprecedented amount of inventory – more than 8 million queries per second. With our platform, SintecMedia is able to offer publisher clients performance and transparency with audience extension, which is a key to staying competitive in today’s innovative programmatic market,” TJ Ceballos, GM of Enterprise Business Development, The Trade Desk said.

The strategic collaboration allows SintecMedia to give publishers the ability to increase the scale of their sales offerings by adding audience extension products to their catalogues.  This allows publishers the opportunity to increase their revenue commitments for incoming advertiser deals, even when their own inventory is limited.

“SintecMedia is about growing publisher revenue over the long term, and this integration with The Trade Desk’s platform gives publishers access to revenue streams that they’d otherwise miss. The Trade Desk has proven to be a great partner, and we are committed to delivering sustainable value to our respective clients,” Lorne Brown, CEO, SintecMedia said.

Recommended read: For Publishers, Premium Will Always Be Preferred Over Programmatic Advertising