The Analyzer Integration Program Will Empower PPC Marketers To Determine Tactics That Can Help Increase Post-Click Conversion Rates

Unbounce, a leading landing page and conversion marketing platform used by marketers and agencies,  announced a new Integration Program. The Analyzer Integration Program—is designed to help PPC marketers understand the effectiveness of their landing pages by incorporating with Advertising Technology platforms. This will also help insert Unbounce’s one-of-a-kind Landing Page Analyzer tool directly into their individual platforms. The Analyzer Integration Program helps in giving Adtech platforms the capability to identify and eliminate inadequately performing post-click encounters, scale-up conversion results and at the same moment, save time.

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Adtech and SaaS

The competition in the global Adtech software market continuously is on the rise. This is when Adtech platforms are zeroing down on cost-effective methods to give their customers access to a range of post-click conversion reports and tools. Adtech platforms are now choosing to partner with flexible, similar-thinking SaaS companies such as Unbounce to support their clients with additional convenience, quality and technical innovation at no extra cost. Adtech platforms are now opting for these methods over investing in additional services or hiring niche-in-house experts. Ultimately, this will give both the Adtech platforms and the customers an edge over tough competition.

Landing Page Analyzer Program

Unbounce has decided to give Adtech platforms that join the program the ability to add the Analyzer directly to their management tool dashboard. This step has come in after the demand for Unbounce’s Landing Page Analyzer and its landing page performance reports. Customers of the Adtech platform partners will be able to run multiple unique landing pages through the tool. They will also be given recommendations on several categories like social proof, word count, mobile-responsiveness amongst others—without leaving the Adtech tool or switching pages.

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“Adfury’s integration of the Unbounce Analyzer within our platform is an exciting milestone for the Adfury team and our customers. As the first partner to join the program, we’re able to deliver both a heightened experience and superior results to our customers giving Adfury’s management tool a strong competitive advantage,” said Matthew Macchia, CEO of Adfury.

The Analyzer Integration Program is open to all Adtech platforms. Adfury is a self-service tool which helps PPC marketers manage lead generation campaigns in Adwords. Adfury is the first partner to join this program.

“Partnering with adtech platforms has been pivotal to Unbounce’s growth and continues to help us fulfill our mission of helping businesses create great marketing experiences. We’ve seen companies who run their pages through the Analyzer and apply the tool’s personalized recommendations to their landing pages see significant lifts in their conversion rates. We’re excited to be partnering with adtech platforms in order to bring intelligent landing page insights to more PPC marketers,” said Rick Perreault, CEO and co-founder of Unbounce.

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