Early Results Show Certified Discoverorg Users Set 4 Times More Meetings, See 30% Higher Email Open Rates, And Generate 20% More Qualified Leads For Their Organizations
DiscoverOrg, the world’s leading sales and marketing intelligence provider, is proud to announce it has expanded DiscoverOrg University to offer hands-on professional certifications for sales, marketing, and recruiting professionals seeking to drive the quickest route to their next growth goal. The expanded program kicked off in March 2018 with a day-long certification event in San Francisco. It is now available free of charge to all customers through both web-based courses and live, in-person events.
“Our customers are the fastest growing in the world, and they rely on a data-driven approach to sales, marketing, and recruiting. But, growth takes more than just having great data – it requires knowing how to use it, and DiscoverOrg University equips teams to do exactly that,” said Henry Schuck, DiscoverOrg CEO.
DiscoverOrg Certification is designed get customers to push their limits and go beyond generic, outdated, and impersonal outreach. Classes focus on both the art and science of selling, marketing, and sourcing through case studies, interactive role-playing, discussion sessions, and hands-on product training. Specific topics include Account-Based Marketing, cold calling, storytelling, sales and marketing alignment, email marketing, and effectively sourcing passive candidates – all through a foundation of accurate, actionable, and deep B2B data.
Early results demonstrate that proficient DiscoverOrg users set 4 times more meetings, see 30% higher email open rate, and generate 20% more qualified leads for their organizations – leading to faster pipeline and revenue growth. In 2017, ELearning Magazine! and CallidusCloud each recognized DiscoverOrg University as one of the nation’s top training programs.
“I would definitely recommend this certification to our sales and marketing teams. Data accuracy is critical to our sales and marketing programs, and learning how to better embed the data in our daily workflows and systems through DiscoverOrg’s live course was invaluable,” noted Gene Bidewell, Penguin Computing ERP Systems Administrator.
“By attending DiscoverOrg Certification, my team and I were able to get deep into extracting and analyzing the Scoops and OppAlerts needed to help us build better lists for our ABM programs. I would totally recommend anyone get certified to take advantage of the DiscoverOrg platform to its fullest,” said Joseph T. DeMers, Ivalua Senior Manager ABM and Demand Gen.
Three role-based tracks are currently available:
- Sales: Sales professionals learn how to realize higher conversion rates, more demos, more opportunities, and larger deal sizes
- Marketing: Marketing professionals learn how to increase lead volume, improve lead quality, maintain and improve database health, and realize returns from account-based marketing programs
- Recruiting: Recruiting professionals learn how to effectively source and engage passive candidates that fit their ideal candidate profiles