Jornaya’s customers will gain real-time access to Infutor’s identity resolution services and data attributes, enabling increased profitability of customer acquisition, retention and cross-sell marketing programs

Verisk Marketing Solutions, the business unit of Verisk that provides data solutions to marketers, announced a preview of product enhancements and innovations enabled by the integration of Infutor and Jornaya. The first wave of innovations to come integrates Infutor’s identity resolution services and data attributes into Jornaya’s solutions for marketers.

To enhance data integrity for insurance and other considered purchase categories, Verisk Marketing Solutions is adding Infutor Identity Verification to Jornaya Guardian. The combination enables lead buyers to verify the validity and quality of the identity data received in a lead form, confirm a consumer is who they say they are and ensure leads meet TCPA guidelines. Additionally, adding Infutor’s consumer attributes including demographic characteristics to Jornaya Intelligence helps lead buyers better understand the consumers behind the leads they are buying.

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“With the integration of Infutor and Jornaya we are well positioned to accelerate the pace of innovation we can deliver to our customers utilizing the combined assets,” said Eli Schwarz, Chief Strategy Officer at Verisk Marketing Solutions. “With a steady stream of privacy-compliant data innovations planned, this is the first step that we shared with customers at our annual V!A Summit and will go-to-market with more broadly in Q3.”

Verisk shared a preview of the product enhancements at V!A Summit, a collaborative Jornaya and Infutor thought leadership event hosted at the Barnes Foundation in Philadelphia earlier this week. Attendees included insurance and financial services performance marketers, platforms, data providers and industry trade associations and featured client and partner presentations on the intersection of data privacy and the customer experience.

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For marketers, Verisk Marketing Solutions is adding access to Infutor’s TrueSource Identity Graph and consumer attributes, a premier collection of consumer data and intelligence, within Jornaya Activate to help round out incomplete consumer profiles and provide more opportunities to engage customers when they’re actively shopping. And, adding Infutor’s Identity Verification capability to the Jornaya Publisher Partner Program will help ensure lead sellers can deliver high quality leads that meet their customers’ purchase criteria.

With the combination of Infutor and Jornaya, Verisk Marketing Solutions can deliver unique and differentiated value to its customers. Infutor’s identity resolution and consumer intelligence solutions deliver the foundational data layer for understanding the person behind every marketing interaction, and Jornaya’s lead quality and compliance products ensure marketing compliance and supercharge the ROI of marketing investments with unique real-time data intelligence to optimize decision making.

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