YouTube rated #1 purchase driver on social, and Facebook Stories ranked one of top 3 platforms to watch videos from brands

Animoto, the company that makes it easy for anyone to create professional marketing videos, released its latest social media insights, indicating notable growth in video marketing on YouTube and Facebook Stories. The report was compiled using an online survey of 1000 consumers and 500 marketers who work at companies that have produced at least two videos in the past year.

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In their research, Animoto discovered that YouTube was rated the #1 purchase driver on social media. The comparatively new Facebook Stories also stood out in the survey results, ranking in the top 3 social media platforms to watch videos from brands in 2020.

Other findings include:

• 73 percent of marketers uploaded 2 or more marketing videos to YouTube in the last month.
• 72 percent of marketers post branded content to Facebook Stories once a week or more.
• 59 percent of marketers surveyed have run video ads on YouTube in the last 12 months.

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For brands, getting positive ROI for their marketing efforts has as much to do with the quality of the content as it does with sharing that content on the right platform. “The idea isn’t to abandon other social platforms. Knowing YouTube and Facebook Stories are on the rise gives small businesses and marketers a leg up. It’s an opportunity to share high-performing content where their audience is showing up day in and day out. That’s likely why businesses are beginning to leverage the power and reach of these growing platforms,” says Jason Hsiao, Chief Video Officer and Co-founder of Animoto.

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