Briz Media Group Launches Connectors – A New Twist on Influencer Marketing

dbray Media Rebrands Agency as Briz Media, Launches ‘Connectors’ 

Briz Media Group, formerly named dbray Media, recently announced the formation of Connectors, a network of the best and brightest influencers and power players in the communications and marketing industries. These high-profile executives are committed to bringing new innovative ideas, thinking and guidance to Briz Media Group, its clients, and the communications industry in general.

Agency changes include a new logo and website that better reflect the broad scope of the agency’s work and capabilities across a number of industries, including martech, adtech, digital, cryptocurrency, and telecoms, among others.

Through Briz Media Group’s Connectors, companies have access to industry power players who can make connections to propel a business to the next level. Connectors can also help advise companies on key business initiatives—from raising capital to the best route to successful exits.

Also Read: Agency 451 Names Social Influencer Marketing Group Leadership

Briz Media Group Launches Connectors - A New Twist on Influencer Marketing
David Bray

“Connectors is Briz Media Group’s stake in the ground as leaders in the marketing communications industries. To own a category you need to be a leader— to be intimately linked to that category and define it,” said David Bray, founder & Chief Executive Officer (CEO) of Briz Media Group.

Briz Media Group Launches Connectors - A New Twist on Influencer Marketing
Melody Wolff

Melody Wolff, Chief Everything Officer at Briz Media Group, added, “Companies are still grappling with understanding how to utilize technology to effectively communicate with their customers. It is incumbent upon us, as communications professionals, to be up to speed on the latest developments in the market so we can fill in the gap and advise clients. We look forward to introducing customized, industry-specific networks that companies can use to bring new, fresh concepts to their own industries.”

Also Read: Impact Radius Unveils ‘Dynamic Payouts’ for Influencer Marketing Campaigns

The “Connectors” roster includes:

  1. Greg Coleman, President of Buzzfeed
    President & CRO at The Huffington Post & NYU Stern School of Business Adjunct Professor, Digital Marketing, former president of Criteo
  2. Ron Berger, CEO, Executive Chairman at EURO RSCG
    Co-founder & Chairman Emeritus at Advertising Week & Chairman of the 4A’s
  3. Chris Cunningham, Founder of C2Ventures
    Start-up investor via C2.Ventures, Bowery Capital limited partner, BoD at Cornell Tech iTrek, BoA at Build.org
  4. Aurelie Guerrieri, Founder & CEO of Akila One
    President Emeritus of Women in Wireless, author of The Mobile Native’s Guide to Marketing, published with App Annie. In 2016, she was named one of 25 Mobile Women to Watch by Mobile Marketer.
  5. Marc Parrish, CMO of ActionIQ
    Investor & Advisor at Appluence Inc., former COO and advisor at Braze (formerly Appboy)
  6. David Honig, Vice President Strategy, Corporate Partnerships at Dynamic Signal
    Business Development at Buddy Media, Co-founder of Media6Degrees,
  7. Andrew Budkofsky, CRO at Digital Trends
    EVP Sales & Partnerships at Break Media

Also Read: Influencers Who Work Harder Deserve Deeper Rewards

Commenting on the re-brand, Bray stated, “Our new name is intended to communicate and reinforce that we’re a bold and innovative agency representing clients that challenge conventional wisdom and match our core values and mission.”

Bray concluded, “Over the past five years we’ve been hyper-focused on our clients and building credible awareness for them. We decided to practice what we preach and invest in our own public perception by putting a spotlight on our unique value proposition and industry approach. Our decentralized model mirrors the innovation of the companies we represent. Our competitors follow a model that was established decades ago which calls for high overhead, and believes that everyone can become adept at all aspects of the profession. At Briz Media Group, everyone that touches a client’s business is an expert in their respective field, be it publicity, writing, or events.”

Recommended Read: How NOT to Handle a Collaboration Request When it Comes to Influencer Marketing

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