Canela Media, a leading digital media technology company, announced the official launch of the first and only influencer solution dedicated and designed specifically to connect brands with multicultural influencers in the US.
Canela Media’s predictive technology allows brands to estimate the performance of a campaign prior to launch with 95% accuracy in a brand safe environment. All of Canela Media’s nearly 4,000 US multicultural influencers are checked against the platform’s fraud algorithm to identify and block fake followers and engagement, ensuring their accuracy.
Commenting on this news, Canela Media’s founder and CEO Isabel Rafferty stated, “Canela Media is a brand’s answer to connecting with multicultural influencers at scale. We look forward to working with brands to leverage the power of influencer marketing to authentically drive advocacy and relevant high-impact connections.”
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Rafferty continued, “Influencer marketing has a place in almost every brand’s business. With Hispanics driving the majority of the purchasing power in today’s Multicultural America, it’s key that brands partner with the right influencers to help build and borrow credibility among target audiences. Canela Media’s platform, because it was designed with the multicultural market in mind, allows brands to deeply understand the influencers they are hiring and their audiences, ultimately garnering much further success for their campaigns.”
Canela Media’s platform allows brands to target influencers based on such finite characteristics as:
- Their Audience Ethnicity
- Language Preference
- Acculturation (1st, 2nd or 3rd generation)
- The nativity of their Audience
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Canela Media performs a comprehensive analysis for brands to understand how they are currently perceived on social media and identifies the influencers that will enhance their key values. Canela provides a 360-degree approach to bringing a brand’s message to the right people and believes influencers are the key to creating awareness and credibility for its clients.
Canela Media ranks as one of the top five Hispanic media companies by ComScore and is also TAG Certified Against Fraud. Canela uses predictive intelligence, audience analysis and matchmaking machine learning technology to connect brands with multicultural audiences through three core channels—influencer marketing, audio and display advertising.
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