Engine Media Holdings, Inc, a company focused on developing premium consumer experiences, as well as, technology and content solutions for partners in the esports, news and gaming sectors, today announced a definitive agreement to acquire Sideqik, Inc., an Atlanta, Georgia-based influencer marketing platform that offers brands, direct marketers, and agencies tools to discover, connect and execute marketing campaigns with content-creating influencers. As consideration for the transaction, at closing, Engine has agreed to issue 427,527 common shares to the sellers and related parties, with such amount subject to adjustment at closing for cash settlement of certain transaction related expenses and other terms and conditions of the agreement. Closing of the transaction is subject to the approval of the TSX Venture Exchange.
Engine will integrate Sideqik with its subsidiary Stream Hatchet, a global leader in live gaming video distribution analytics and audience engagement. The deal enables Engine to become a single point of contact to navigate where to best find and put media dollars behind the accelerating and expanding world of influencer marketing. Sideqik’s and Stream Hatchet’s combined assets will allow brands and agencies to finally have a one-stop-shop solution with proven expertise in evaluating and generating efficiencies across all live and non-live influencer marketing expenditures. Sideqik and Stream Hatchet boast impressive client lists that include some of the world’s largest media and gaming organizations.
Marketing Technology News: OneTrust is “Leading the Market Outright” and Ranked #1 in Market Share for Privacy Software
With this focus on influencer marketing, Engine will empower brands to discover and connect with content creating influencers across any content vertical. It will provide tools to best shape the creation of authentic content that resonates with consumers, as well as best in class measurement to determine earned media value, sales effectiveness, and campaign return on investment (“ROI”).
Tom Rogers, Executive Chairman of Engine Media, stated, “With a holistic view of content coming from gaming, live-streaming, and social media platforms along with audience insights on viewership, engagement, sentiment and demographics, Engine’s integrated data solution will now sit in a league of its own. With this deal, we can now greatly expand our data and analytics business and we are positioned more broadly to attract media and marketing dollars.”
“We are excited to welcome Sideqik and its extraordinary team into the Engine family. The combined company will now boast a world-class management team and impressive client list,” added Engine Media Chief Executive Officer Lou Schwartz. “The addition of Sideqik will advance Engine’s advertising and media offerings, enabling our premium demand partners a new vehicle to target and engage hard-to-reach consumers and demographics beyond programmatic advertising. Sideqik and Stream Hatchet will also continue to play crucial roles in strengthening Engine’s direct-to-consumer gaming divisions, WinView Games and UMG Gaming, by deepening relationships with both existing clients and partners, along with offering sophisticated insights on best practices in affiliate and influencer marketing.”
Marketing Technology News: MarTech Interview with Paul Biggs, Director of Product Marketing at Contentful
Eduard Montserrat, Head of Stream Hatchet, commented on the combined Company’s expanded offerings and said, “The combined offering of Sideqik and Stream Hatchet enhances our data measurement across more platforms and with deeper demographic insights, contributing to our primary focus of illustrating a 360-degree view, across gaming and influencer environments, as to where a partner’s content is most resonating to drive their desired results.”
“Sideqik and Stream Hatchet have been market leading partners, and I could not be more excited about joining forces with them and the broader Engine team,” said Jeremy Haile, Sideqik’s Co-Founder and Chief Executive Offer.
Tree McGlown, Sideqik’s Co-Founder and Chief Revenue Offer, added, “We are still in the early stages of what gaming and influencer marketing will evolve into, and together we will be able to accelerate innovation for our customers.”