Browsing Tag

Consumer Experiences

How Marketers Can Benefit from a Cloud Data Warehouse

Today’s marketing pros know better than anyone that compelling consumer experiences are increasingly multi-channel. It’s not just about sending an offer via email or text; marketing spans every point of engagement, including offline experiences in a retail store or other physical location. This is what Forrester is referring to when they discuss the importance of Moments-based Marketing. The holistic approach is a good thing for brands and consumers alike — if it’s done right. In reality, the data that marketers rely so…

Entercom, Alter Agents and Immersion Find That Audio Content Drives Unmatched Engagement and Trust

New study data illustrates the immersive experience of audio resonates with consumers during uncertain times Entercom engaged market research firm Alter Agents and neuroscience experts at Immersion to complete a study testing the immersive nature of audio media content. Results show that audio content connects and engages audiences at a much deeper level than other media types, forming emotional connections and capturing attention. Entercom is presenting the results of the study during a session at the virtual CES show this…

MediaFirst TV Platform Advances End-to-End Optimized Operations and Best-in-Class Consumer Experiences Across All Devices

Significant developments to media-optimized cloud-based TV platform, MediaFirst, enable Pay-TV operators to deliver future-ready consumer experiences on any device Next-generation capabilities include enhanced features for management and search & discovery, with the flexibility to run multiple services using cloud-native software at carrier-grade scale Deeper and simplified integration with leading industry partners provides a best-in-class, end-to-end media platform offering MediaKind, a global change leader in media…

Zipari Announces Strategic Growth Investment from Thoma Bravo

Zipari, the company behind the first and only consumer experience platform built specifically for health insurance,  announced a strategic growth investment from Thoma Bravo, a leading private equity investment firm focused on the software and technology-enabled services sector. Through this investment valuing the company at more than half a billion dollars, Zipari will combine with Healthx, a provider of trusted healthcare engagement technologies, to create the leading CX platform and solutions for health insurance payers…

Q5id and Skypoint Announce Partnership to Deliver Industry’s First Proven Identity Management Solution With Integrated Privacy Compliance…

Delivering the world's first proven identity management solution with integrated privacy controls Q5id announced its partnership with SkyPoint Cloud, a leading customer data platform that champions privacy and compliance through connected privacy-first consumer experiences to build integrated privacy controls and compliance with a framework of privacy embedded throughout Q5id platform. With vast amounts of user information, touchpoints, mobile devices and increasing privacy regulations, proving identities while preserving…

AdColony Announces Adrian Watkins as Marketing & Growth Director, APAC

AdColony, the in-app marketplace for brands with a focus on gaming, announced that industry veteran Adrian Watkins as its Director of Marketing and Growth, APAC. In his new role, Adrian will oversee and lead AdColony’s overall growth and best-in-class marketing for its Asia Pacific business. With 20 years of global experience leading growth and marketing for publishers, agencies, and their brands, Adrian was most recently Chief Strategy Officer for theAsianparent under which revenue, traffic and app installs increased…

Automation Anywhere Unveils AARI – The First Digital Assistant at Work

Automation Anywhere, Inc., a global leader in robotic process automation (RPA), announced AARI (Automation Anywhere Robotic Interface)  – a smart digital assistant designed for a new era of work that brings consumer experiences to the enterprise. Available via Automation Anywhere's award-winning, cloud-native RPA platform, Enterprise A2019, AARI makes it easy for anyone to participate in the automation of day-to-day business tasks, through business-friendly user interfaces. Like the popular digital assistants Siri and…

Stirista Acquires Nikaza’s Attribution and Location Intelligence Engine

Latest Acquisition Further Enhances AdStir Self-Serve Media Buying Platform with Multi-Touch Attribution Stirista, a data-driven digital marketing solutions provider known for its identity-driven and authoritative data assets, announced today the acquisition of Nikaza, an location-based data measurement and attribution platform. The Nikaza acquisition allows Stirista to further enhance its data-driven self-serve media buying platform, AdStir, by allowing brands and agencies to run omnichannel campaigns and measure their…

Epson Introduces New Digital Signage Projector Lineup to Help Transform Consumer Experiences

Epson, the number-one selling projector brand worldwide, today expanded its powerful laser lineup. Offering reliable, low-maintenance solutions, the new PowerLite models come equipped with intelligent software, robust connectivity and flexible installation to project content virtually anywhere – unlike other signage technology. Epson's new solutions inspire creativity and make it easy to deliver impactful and informative displays across a range of environments, including retail, hospitality and education. From projecting…

Why Advertising Personalization is Headed Into Video Games

Virtual Louis Vitton? Free Pizza for Advancing Levels? I’m Game! The Current State of Personalization I don’t know about you, but I love getting customized recommendations on Spotify. Sometimes I feel like they know me better than I know myself! And that’s the point exactly. In recent years, the personalization phenomenon has transformed consumer experiences. From algorithms that predict shows you are likely to watch and enjoy on Netflix, to custom product recommendations on Amazon (yes, that’s how I found that new book…

New Dealer.com Digital Storefront Solutions Deliver Competitive Edge for Dealers at 2020 NADA

Dealer.com, a leading automotive industry end-to-end digital marketing solution, announces new enhancements to its digital storefront during the runway to the 2020 NADA Show. The company's latest offering harnesses Cox Automotive data – the largest collection of automotive shopping behavior insights available – to ensure dealers have the tools necessary to deliver unrivaled consumer experiences, forging the shortest and most personalized path to customer engagement and dealership growth. With brands from all categories…

Stibo Systems’ Recent Survey Reveals Gap Between Demand for Deeper Consumer Experiences and Retailers’ Ability to Deliver

Stibo Systems, the only master data management (MDM) company focused on putting Your business first, recently released the results of its 2020 State of Retailer & Consumer Data survey. Among the top findings: consumers want personalized experiences in-store and online, and are willing to give up data for it – but critical areas of personalization, such as user experience, are lagging and should be addressed by retailers. Stibo Systems’ recent survey shows consumers are willing to trade data for better personalization,…

Connecting Behavior for More Meaningful Engagements

Millions of consumers visit websites every day, leaving a trail of behaviors related to their wants, needs, desires. These research behaviors include comparing brands to determine who can fulfill their needs, weighing relevant product offerings, or searching for the most competitive rates. As these consumers shop for major-life purchases (MLPs)—things like cars, homes, loans, insurance, or education—they invest even more energy to insure these big-ticket items are right for them. In doing so, most visit multiple websites…

Kony Quantum Launches New Conversational Artificial Intelligence DevKit for Enhanced Digital Experience

Leader in Omnichannel Low-code Platform Now Enables Businesses to Deliver Applications with Intelligent Conversational Interfaces to Support Human and Digital-based Engagement New disruptive technologies such as Conversational Artificial Intelligence (AI) are transforming how businesses deliver enhanced, personalized consumer experiences. To enable developers to build more engaging web and mobile applications, Kony, Inc., the fastest-growing, cloud-based digital application and low-code platform solutions company,…

Movable Ink and Persado Partner to Build AI-Powered Personalized Content Engagements

Movable Ink and Persado Unite the Power of Precise Language and Emotion with Real-Time Content Testing and Optimization Movable Ink, a leading intelligent content platform, and Persado, a leading provider of AI-generated marketing language, today announced a collaborative partnership to help brands generate and test personalized content within email campaigns to build meaningful customer relationships and increase engagement and conversions. Read More: Fierce Pace of Tech Disruption Has Forced Companies to Innovate…