IZEA Releases Shake Platform Details
New Creator Marketplace Will be Open to All Buyers, Unveils Creators First Pricing
IZEA Worldwide, Inc., the premier provider of influencer marketing technology, data, and services for the world’s leading brands, announced additional details on Shake, a new online marketplace that allows creators to offer their services, delivered digitally, for a self-determined price. The details were provided during an investor conference call on Thursday evening. Influencers, photographers, writers, musicians, and more can use IZEA’s Shake to collaborate and transact with marketers and individual buyers. Creators list available “Shakes” on their accounts in the platform and marketers select and purchase creative packages from them through a streamlined chat experience, assisted by ShakeBot™ – a proprietary, artificial intelligence assistant.
During the call, IZEA Founder and CEO Ted Murphy provided an overview of the platform and the opportunity it represents for both IZEA and the creators in IZEA’s network.
Key Information About Shake:
Shake is a Public Marketplace
In comparison to IZEA’s current platform which offers large enterprise customers access to IZEA’s private network of influencers and content creators, Shake will be public. There is no subscription needed to see the creators who are interested in working with buyers. An account is only required to make a purchase or sell.
Individual and Commercial Content Licenses
These bespoke services can be offered as either personal or full commercial licenses, allowing creators to sell personalized video messages or even video conferences directly to their fan base.
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Creators First™ Pricing
IZEA’s standard transaction fee will be 15% of the sale price, while competitor Fiverr has a combined take rate of 27.1% between buyer and seller fees. A minimal floor of $50 per listing vs. $5 on competing platforms is designed to ensure fair compensation for creators.
Universal Accounts and Finances
IZEAx and Shake share a common user authentication service and financial backend, among other IZEAx technologies. Enterprise IZEAx customers will be able to make purchases through Shake with their existing accounts and funds. Creators will also be able to use their funds earned in either IZEAx or Shake to hire other creators in the platform.
Curated Listings and Categories
Shake will be focused on digital services that are commonly offered by advertising agencies, media companies, and talent agencies. Listings and access will be curated to provide access to the best creators and services. Shake will not offer alternative services such as “Fortune Telling” or “Obsession Love Spells” found on other marketplaces.
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Vast Influencer Network and Data Capabilities
IZEA has over 850,000 Registered Users in its current platform. IZEA will make social profile and content data available in Shake for those creators with seller accounts to help buyers make informed decisions when selecting influencers.
“With Shake, IZEA will greatly expand our potential customer base to encompass everything from individuals to large enterprise customers,” said Ted Murphy, Founder and CEO of IZEA. “This is the first time that we have provided public access to our influencer network by allowing creators to list and sell specific creative services. It is the continuation of our strategy to make our enterprise technology available to a more diverse customer set and establish additional revenue streams that are software-based.”
The Shake platform is aimed at digital creatives, which includes both online influencers and well as those in creative fields. According to the Bureau of Labor Statistics, there are 1.6 million gig economy workers in the US. Business Insider Intelligence data from December 2019 predicts that the influencer marketing industry as a whole is projected to reach $15 billion by 2022.
Timing for Buyers and Sellers
The Shake platform is currently in Early Registration. Access Codes that will allow select creators to begin adding their listings to the platform will begin to be distributed in the coming week. The marketplace will be populated for a handful of months before opening up for buyers. The general public can expect to be able to buy or sell your first Shake in Q3.
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