Industry veteran to lead company’s push toward global growth
IZEA Worldwide, Inc., the premier provider of influencer marketing technology, data, and services for leading brands, today announced the appointment of Ross Yellowlees as the company’s General Manager, Emerging Markets — a newly created role. Yellowlees will join IZEA’s Managed Services leadership council and be responsible for building a team of influencer marketing professionals who identify and scale new market opportunities for IZEA on a geographic and/or sector basis.
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Prior to joining IZEA, Yellowlees held roles of advancing leadership responsibility within advertising and marketing at Bell Canada, Jungle Creations, and in his most recent capacity as vice president of business development at Viral Nation. With a comprehensive international background, having lived on three continents, Ross has a professional network that spans wide across the globe. As General Manager, Emerging Markets at IZEA, he will be leveraging his prior experiences to further the company’s international footprint and explore new industries wherein influencer marketing can solve meaningful business challenges. Yellowlees received his bachelor’s degree from the Richard Ivey Business School at the University of Western Ontario.
“We are incredibly fortunate to have Ross join Team IZEA. He brings tremendous industry experience paired with a global mindset to help fuel the next chapters of IZEA’s growth strategy,” said Ryan Schram, President and COO of IZEA. “Coming off of a record-setting 2021, we believe that our Emerging Markets unit will serve as another avenue for incremental revenue and an opportunity to be a catalyst for the Creator Economy at large.”
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