Social E-commerce Powered by Balluun Now Even More Powerful

By MTS Staff Writer On Mar 29, 2018

The launch of Balluun365 Strengthens Mobile Footprint and Improved User Experience Across All Marketplaces

The leading provider of B2B social e-commerce worldwide, Balluun has significantly strengthened its mobile footprint and improved user experience across all its online marketplaces with the latest Balluun365 release. In focus are optimizing conversion, the customizability of each platform and the overall user experience to better serve thousands of wholesalers and drive their sales even more effectively.

For over 50,000 customers, the Balluun domains are now even easier to use, have a more stylish look and a number of new key features. Balluun offers a white-labeled solution for trade show organizers or trade associations to launch industry-specific B2B marketplaces, where wholesale buyers and sellers can connect, engage, and transact.

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Highlights of this release include a fully responsive website across smartphone/tablet/desktop devices; a new user interface design that can be customized for each white-labeled marketplace, and streamlined processes for product upload and order capture.

“Over the past 18 months, we have unveiled major product innovations around B2B matchmaking, lead generation, and mobile event apps bridging the online and offline. This release marks another important milestone in Balluun’s product evolution. It completes our mobile offerings, and sets a solid technical foundation as we expand our product and solution portfolio in B2B social commerce,” said Deepak Gupta, Chief Operating Officer, Balluun.

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Users of Balluun-powered B2B marketplaces now can easily use the site on all mobile (iOS and Android) and desktop devices with a new sleek UI.

“Version 2.0 is a complete redesign of the product with many features and user experience enhancements. Key improvements in the shopping, showroom management and order capture are based on significant user research and close collaboration with industry domain partners. We expect the new version to significantly lift user engagement and key conversion metrics across all marketplaces,” said Michelle Ma, VP Strategic Initiatives, Balluun.

“We have been working closely together with Balluun since the launch of ShopTheFloor.com in 2013. Together we have worked hard to improve the user experience and feature set of the platform and this most recent release offers domain partners like us greater flexibility to customize the UI and functionality as needed for our business. Balluun’s state-of-the-art platform allows us to extend the value of our fashion tradeshows by enabling our wholesale brands and retailers to digitally discover, engage and transact year-round,” explained Vince Tsai, SVP, ShopTheFloor.