AUDIENCEX Announces Executive Team Expansion and Multi-Million Dollar Investment To Drive Continued Growth
Industry Veteran Brian Ko joins company as Chief Commercial Officer
AUDIENCEX, the largest independent trading desk built for performance marketers, announced that industry veteran Brian Ko has joined their executive team as Chief Commercial Officer. In his new position, Brian will play a key role at AUDIENCEX, overseeing the Sales, Strategy, Client Services, and Marketing teams.
This hire comes on the heels of AUDIENCEX’s announcement of a multi-million dollar investment from Decathlon Capital Partners to drive continued company growth and market expansion. The funding will be used to provide additional scale to the sales teams, drive greater in-market visibility and geographical expansion, and further enable the ongoing development of innovative product solutions.
“We are continuing to invest in our products and our people, and these investments are having a clear impact on our ongoing expansion, predicated on our ability to deliver exceptional performance for our customers,” said AUDIENCEX CEO and co-founder Reeve Benaron.
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“We very much look forward to Brian joining the team and helping to further evolve our company model. With this latest addition to our executive team, coupled with investment from Decathlon, we expect to significantly build on the growth we saw in 2019,” said AUDIENCEX COO and co-founder Jason Wulfsohn.
During his career Brian has led revenue, strategy, and product growth for multiple prominent DSP, DMP and SSP programmatic platforms, and managed numerous enterprise-level brand relationships within top global holding company agencies, including stints as Managing Partner and Head of Business at WPP, IPG, and Publicis Holding Companies. In his most recent role, Brian led the revenue team at Teads, a native video marketplace platform, prior to which he was running platform sales at Turn.
“I am thrilled to be joining the AUDIENCEX team as the company continues to thrive and grow,” said Ko. “Their powerfully differentiated offering of strategic and unified performance marketing solutions across channels is creating enormous value for agencies and advertisers.”
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Named one of the Fastest Growing and Most Successful Companies in America by both Deloitte and Inc. 5000 in 2019, AUDIENCEX’s continued success has been driven by its independent and unbiased approach to programmatic advertising. The company’s trading desk, tdX, is powered by a proprietary technology that assesses 18 enterprise-level programmatic, search, and social advertising platforms, based on millions of aggregated data points, which in turn helps them to identify the best performing platforms for each marketing campaign.
“Brian brings to his new role a truly exceptional career, spanning digital media, marketing and ad tech, one that has deep relevance for many of our growth and company initiatives in 2020. Brian has a proven leadership ability to help scale businesses like ours and drive continued rapid market expansion” said Jason Wulfsohn, COO and Co-Founder of AUDIENCEX.
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