Consumer Acquisition Launches Performance Templates and Automated Video Production for Social Advertising

Facebook and Google UAC Advertisers to Save Time and Money with Customizable Performance Video Templates and Self-Service Video Bulk Editor announced the launch of a video automation platform with new performance templates and self-service video bulk editor integrated into the Creative Studio platform for Facebook and Google UAC advertisers.

eMarketer forecasts that US spending on social video ads will reach $11.69 billion in 2020, more than double 2017. Instagram Stories has over 500 million daily active users, up from 400 million in June 2018 [Statista January 2019]. With viewers consuming video content like never before and media buying simplified by Facebook and Google UAC, ad creative is now the clear driver of performance. It’s imperative for advertisers to quickly and efficiently develop and manage video creative at scale.

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Brian Bowman, CEO of Consumer Acquisition, said: “Producing fresh video ads is more important than ever. While we’ve assembled an elite creative team that provides managed creative optimization, advertisers wanted a self-service tool to quickly identify high-performing videos, bulk edit thousands of ads, resize creatives, add headlines, localize languages or change end cards and more. Our Creative Studio editor allows you to bulk edit videos yourself or provides a guided experience with hand-selected performance video templates based on creative concepts that are working broadly right now for top spending advertisers on Facebook and Google UAC.”

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Consumer Acquisition has managed over $1 billion in social advertising budgets, including over $200 million on Facebook in 2018, and knows what creative is working best for mobile games and apps. The company’s new performance video templates have been selected based on high-converting video concepts from top advertisers, and a simplified creative brief process guides the advertisers to provide a basic set of their own assets to quickly produce high-performing videos. Consumer Acquisition will update these performance video templates frequently based on new video trends and high-performing concepts.

In addition to performance video templates, Consumer Acquisition’s self-service video bulk editor platform provides a way to easily edit existing videos with start and end cards, banners, footers, headlines, emojis, stickers and call to actions. Advertisers can also convert videos into additional sizes, including square, portrait and landscape. The Bulksheet Editor saves considerable time by editing thousands of videos in just a few steps. It’s ideal for localizations, ad copy tests and converting multiple square videos into portrait and landscape.

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