Hudson MX Launches Modern Omnichannel Media Accounting Platform Providing 21st Century Alternative to Legacy Systems

Enterprise cloud platform automates outdated processes, establishing new, future-proof industry infrastructure that helps agencies and marketers succeed with enhanced creativity, increased effectiveness, and operational efficiency

Hudson MX, a provider of next-generation media buying and accounting solutions, today launched FinanceAssist™. The enterprise solution will give the $500 billion media industry a modern, cross-media, cloud based media management platform to replace outdated legacy systems that previously monopolized the market.

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“The industry has long needed a viable alternative to the legacy systems that it has had to rely on, with enormous consequence to progress. Hudson MX delivers, with modern, foundational infrastructure built to adapt to a fast-changing media landscape and for the industry’s long-term success.”

Hudson MX’s FinanceAssist™—in conjunction with BuyerAssist™ for agencies and AgencyCloud™ for media and advertising technology companies—delivers a one-budget, one-invoice platform enabling agencies to seamlessly manage omnichannel campaigns with greater flexibility, efficiency and transparency. With these end-to-end capabilities, Hudson MX provides new infrastructure built for today’s omnichannel reality and can agilely evolve in-step with how the industry transforms in the future while empowering the next generation of creativity and effectiveness for agencies and the broader advertising industry.

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“The Hudson MX platform responds to more than thirty years of process and technical debt that hampered progress and transformation in the media ecosystem,” said Irwin Gotlieb, investor to Hudson MX and past Global Chairman and CEO of WPP’s GroupM. “The industry has long needed a viable alternative to the legacy systems that it has had to rely on, with enormous consequence to progress. Hudson MX delivers, with modern, foundational infrastructure built to adapt to a fast-changing media landscape and for the industry’s long-term success.”

“Legacy systems don’t support agencies and their media partners’ creativity and innovation ambitions, hampering them with artificially increasing transaction costs and high volume of work that is a distraction from delivering results to clients,” said JT Batson, CEO of Hudson MX. “As an industry, we can and must do better to fix the ecosystem’s fundamental underpinnings for the sake of our industry’s future. With Hudson MX solutions like FinanceAssist™ we are doing just that through an agile, digital-first platform unencumbered by legacy technology so clients can eliminate process inefficiencies, allowing them to focus on higher-impact strategic work and unlocking revenue for their businesses.”

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