Partners with Amino Payments to Offer Third Party Supply Chain Transparency for All Marketplace Transactions

 “Having Someone Else Grade Your Homework” Ensures Brands Get What They Pay For, a contextual advertising and publisher solutions company, emerging as a leader in programmatic, and Amino Payments, the premiere transparency and supply path optimization company for digital advertisers, announced a partnership to provide detailed visibility into how much of a buyer’s budget results in true working media through the Marketplace.  This marks one of the first and largest adoptions of third party audit—on the exchange side—to ensure transparency across the supply chain for advertising buyers.’s Marketplace, a next-generation programmatic exchange, welcomes such radical transparency because it has been providing buyers with the highest levels of working media efficiency since its launch over two years ago. built this ad exchange because it saw an opportunity to provide a platform for buyers and sellers to execute transactions that was free from exorbitant fees, questionable auction practices and fraudulent inventory.’s dedication to direct publisher relationships, the elimination of fraud and enhancements of bid requests such as page-level contextual data has driven superior results for both buyers and publishers.  This partnership will help shine light on that and further accelerate growth.

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Vaibhav Arya, CEO of, said, “We are proud to announce our partnership with Amino Payments.  They are establishing a leadership position in third party supply chain transparency and supply path optimization.  We’re excited to roll out their solution at scale—and continue to lead the industry in measured, real and clear advertising campaigns for brands and monetization solutions for publishers. has been and will continue to show advertisers and agencies how their money is being spent, but a third party measurement such as Amino’s Lense product ensures unbiased accountability for all parties.”

“Amino Payments is thrilled to partner with as they continue to evolve their successful programmatic business,” remarked Will Luttrell, CEO of Amino Payments. “Advertisers are making transparency a priority. As they shift their media dollars towards transparent sources, Marketplace will inevitably solidify its reputation as a cost-efficient and effective source of inventory.”

Amino Payments believes that when a brand puts money into digital advertising, they should be able to see how their media dollars are spent. With Amino, advertisers are able to follow the entire path of every impression as each partner cryptographically signs its part of the transaction, creating an authenticated ledger that balances in real-time. As an early adopter of Amino’s transparency-enabling technology, will be able to leverage Amino’s real-time data functionality to deliver granular and actionable insights and optimizations to both their buyers and publishers.

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Advertisers buying through on Amino-enabled campaigns will be able to see:

  • Buyer’s clearing price for each impression
  • Publisher’s clearing price for each impression
  • Domain name of where the ad was served
  • Actual cost of unviewable or brand unsafe impressions
  • Auction type
  • Creative media type
  • Platform type

By allowing an independent, third-party continuous audit of media spend, is taking transparency much further than simply providing log files and personal assurances.  They are ensuring complete clarity and confidence for all buyers on their platform.

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