Facebook, YouTube, and TikTok to Hit 5.9 Billion Users in 2020, a 900 Million Increase YoY; With 311 Million Users as of October, India Is the Largest YouTube Market
The year 2020 has witnessed a surge in the number of social media users, with millions of people spending more time indoors and online amid the coronavirus outbreak.
Ad spending in the Social Media Advertising segment is projected to reach US$ 98.984 Million in 2020.
According to data presented by BuyShares.co.uk, the combined number of Facebook, YouTube, and TikTok users, as the three most popular social networks in 2020, is expected to reach over 5.9 billion by the end of 2020, a 900 million increase year-over-year.
Facebook owns WhatsApp and Instagram, the world’s most popular social messaging platform.
The Number of Facebook Users Soared 430% in the Last Decade
As the biggest social network worldwide, Facebook has witnessed an impressive growth of its user base. In 2010, the popular social media platform had 431 million active users. In the third quarter of 2012, the number of active Facebook users surpassed one billion, making it the first social network ever to do so.
Statista Key Market Indicators data revealed the Facebook user base continued its immense growth in the next six years, jumping over 2 billion in 2018. Statistics indicate this figure is expected to touch 2.3 billion in 2020, a 430% jump in the last decade.
In the last quarterly earnings report, the company stated that almost 3 billion people were using at least one of its core products, including Facebook, WhatsApp, Instagram, and Messenger, each month.
Analyzed by geography, India represents the largest Facebook market, with 290 million users as of July.
The United States, Indonesia, and Brazil follow with 190 million, 140 million, and 130 million Facebook users, respectively.
By the end of 2026, the number of Facebook users is expected to rise to 2.8 billion globally.
TikTok User Base Surged 1555% in Three Years
Statista data indicated the number of people using YouTube, the second most popular social network globally, doubled in the last three years. In 2017, the popular online video-sharing platform had over 1.4 billion users. In the next two years, this figure jumped to almost 2 billion.
Statistics show the number of users continued growing in the last twelve months and is forecast to hit almost 2.3bn in 2020, a 15% jump year-over-year. The increasing trend is set to continue in the following years, with the video-sharing platform overtaking Facebook’s leading position and reaching more than 3.3 billion users by 2026.
The United States, Brazil, and Japan follow with 216.3 million, 138.2 million, and 116.6 million users, respectively.
However, Statista data revealed that TikTok witnessed the most significant growth in the number of users in the last three years. In 2017, the Chinese short-form video app had around 82 million users. Over the last three years, this number soared 1555% reaching over 1.3 billion in 2020.
The United States represents the leading TikTok market with almost $3.7 million in revenue and 6.1 million iOS and Google Play downloads in September. Turkey ranked as the second top-grossing market with an $842,000 profit and 1.5 million downloads that month. Brazil followed with 3.5 million downloads and $468,600 in revenue.
The following years are set to witness remarkable growth of the TikTok user base, with the number of users rising to 1.8 billion by 2026.