Sprinklr and Nextdoor Announce Partnership to Power Memorable Customer Experiences

By MTS Staff Writer On Aug 23, 2018

First-Of-Its-Kind Integration Makes It Easy for Global Brands to Manage Nextdoor Alongside Other Social Channels All in Sprinklr

Sprinklr, the world’s #1 social media management platform, announced its integration with Nextdoor, the private social network for neighborhoods. Now, the world’s largest brands can engage with customers on Nextdoor alongside their other social channels all in Sprinklr, resulting in a personalized customer experience. Sprinklr is the first social media management platform to integrate with Nextdoor.

Nextdoor’s Neighborhood Networks

Nextdoor serves more than 200,000 neighborhoods in the US, UK, Netherlands, Germany and France. In the US alone, Nextdoor is available in 85 percent of all neighborhoods. Compared to other social networks, Nextdoor stands out by offering users a uniquely intimate experience. The platform uses people’s addresses to verify where they live and lets them join community groups with their neighbors to discuss local events and issues. Users turn to the site to find out about news, list items for sale, and get recommendations for home services and local businesses.

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Sprinklr + Nextdoor

In 2017, Nextdoor announced in-stream native advertising and the response was tremendously positive. The company’s goal is to create a native advertising platform for global brands and local businesses to promote its products and services. Today, Nextdoor has partnered with nearly 1,000 advertisers. Additionally, Nextdoor has already generated more revenue in the first half of 2018 than it did in all of 2017.

As interest has grown, Nextdoor has received requests from global brands who want to manage Nextdoor customer engagements and all their other social channels in one place. With this in mind, Nextdoor has selected Sprinklr as its first enterprise social platform partner. Sprinklr makes it simple for global companies to manage their Nextdoor customer engagements alongside other social channels, including Twitter, Facebook, Instagram and LinkedIn – all in one platform. The result: a unified platform for social media management.

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“Given our verified household identity, Nextdoor is uniquely positioned to solve location-based customer engagement challenges,” said Lauren Nemeth, CRO of Nextdoor. “Sprinklr has helped us ensure companies can easily manage their conversations and engagement with members on the Nextdoor platform.”

“Reaching the right person with the right message, at the right time, is still the biggest challenge for every marketer today. This makes Nextdoor’s local data incredibly valuable and unique, providing marketers with the ability to connect with consumers in a relevant, meaningful way,” said Amy Sullivan, AVP of Strategic Alliances, Sprinklr. “We’re incredibly excited to be the first enterprise social media management platform to partner with Nextdoor. With social and digital advertising booming, there’s never been a better opportunity for Sprinklr and Nextdoor to help brands achieve a winning, personalized marketing strategy.”