Twitter Debuts First-Ever #HolidayIsHappening Insights Campaign

PRNewswire

November 10, 2017

Weekly, Digestible Twitter Insights to Be Powered by Brandwatch, Starting With #HolidayIsHappening

Twitter is partnering with leading social intelligence company, Brandwatch and Cheddar live news network, to keep holiday enthusiasts up to date on what’s hot and what’s not this season, with #HolidayIsHappening.

Brandwatch will be analyzing the real-time, holiday purchasing conversations across various industries like consumer tech, auto, and retail – among others, as well as the general holiday mentions on Twitter. Through this analysis, Twitter and Brandwatch will be able to identify this year’s most-wanted products, the brands who can expect the biggest holiday sales spikes and what moments will make this holiday season so memorable.

Also Read: Brandwatch Acquires Content Marketing Platform Buzzsumo

These insights will be brought to you live every Tuesday and Friday between 3 and 4 pm EST on Cheddar (@cheddar) with the #HolidayIsHappening newsdesk, and on Twitter itself with the #HolidayIsHappening chatbot via @TwitterMktg.

The newsdesk will premiere with a special launch edition tomorrow, November 9, with Twitter’s Global VP of Revenue and Operations, Matthew Derella, and Cheddar CEO, Jon Steinberg, discussing this season’s trends.

“We know that the holiday season is one of the biggest times of the year for marketers to make a big splash – and we also know that the holiday conversation is taking place on Twitter. Through Brandwatch, we’ll be able to take a deeper dive into what’s happening in real-time to unveil what people are talking about during the biggest moments of the holiday season,” said Matthew Derella, VP Global Revenue and Operations at Twitter.

In addition to the most buzzed about brands and products, Twitter and Brandwatch will also be sharing the consumer insights and trends garnered from the real-time discussions around tentpole holiday moments, such as Black Friday and Cyber Monday.

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