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Validity Enters Definitive Agreement to Acquire 250ok, Expanding its Best-of-Breed Email Portfolio

Acquisition brings together top leaders in the email market to power the largest global data network of any delivery analytics provider Validity, the most trusted name in customer data quality, announced that it has entered into a definitive agreement to acquire email analytics and deliverability provider 250ok. Since 2011, 250ok has developed email management software and innovative tools used by businesses of every size. With this acquisition, Validity broadens its optimization capabilities across the global ecosystem…

TechBytes with Ryan Pfenninger, Chief Technology Officer at 250ok

Tell us about your role and the team/technology you handle at 250ok. I’m the Chief Technology Officer of 250ok, where I oversee all progress of our Product and Engineering teams. I still maintain a very hands-on role, with much of my day in the product, improving it, fixing issues that arise, and overall ensuring the 250ok platform is everything we want it to be. Can you talk us through the decision process of setting the new integration in place? What was the “tipping point” that made you realize 250ok needed to have…

250ok Introduces Google Postmaster Tools Integration

Industry-First Initiative Gathers Google Postmaster Tools Information into Comprehensive Single-Point Interface 250ok, an Indianapolis-based email analytics and deliverability platform, introduced its integration with Google Postmaster Tools. The feature is the first in the industry to gather Google postmaster data across IP addresses and domains into one solution, allowing senders to analyze all Gmail deliverability signals at once. The Google Postmaster Tools integration is available now for all 250ok customers as a part…

TechBytes with Alex Griffis, SVP of Product at 250ok

Tell us about your role and the team/technology you handle at 250ok. My role is primarily focused on defining the Product vision, its roadmap, and the strategic requirements to align our Product strategy with customers’ goals. From conception through launch, I work closely with engineers, marketers, and stakeholders to define what we’re building and why we’re building it. It’s an incredibly rewarding mix of interfacing with customers, planning development sprints, coordinating pilot programs, and working with Business…

New 250ok Validation Software Finds Fewer False-Positive and False-Negative Email Address Verification Results

New list validation feature leverages a proprietary multi-step system and brings marketers more accurate insights to optimize their email campaigns 250ok, an email analytics and deliverability platform, unveiled its proprietary email validation feature providing marketers a better way to ensure their marketing emails are reaching engaged, real consumers. According to benchmark tests run by 250ok, on average, 250ok Validation is up to 40% better at finding undeliverable addresses and returned 9-15 times less “unknown”…

Global DMARC Adoption Report Reveals Nearly 80 Percent of Companies Leave Consumer Data Vulnerable

Study conducted by 250ok analyzed DMARC implementation across 25,700 domains in 10 sectors 250ok, an Indianapolis-based email intelligence platform, released their report, Global DMARC Adoption 2019, revealing 79.7% of all domains analyzed have no DMARC policy in place. By implementing DMARC, brands lower the odds of their domains being spoofed and used for phishing attacks on recipients. The result of a domain not implementing any form of DMARC policy is exposing its recipients to possible phishing attacks and,…

250ok Further Enhances Platform with a Suite of New Features

Email Intelligence Platform Optimizes Design Tool with Powerful Updates 250ok, an email intelligence platform, announces four significant enhancements to 250ok Design, a tool providing marketers the ability to preview their marketing emails prior to sending, collaborate on creative with team members and dynamically edit HTML. These updates further enable marketers to optimize their marketing email and their customers’ experience with new features, data integrations and enhanced tools. Last November, 250ok unveiled…

Why Bot-Driven Email Data Solutions are Problematic

Google will stop all third-party use of Gmail inbox data to inform an email data staple called “panel data” on March 31. For the uninitiated, much to the frustration of privacy-minded individuals, email panel data broke down behaviors of real people and provide information about email engagement, activity and success. The loss of Gmail’s data is especially problematic for vendors who rely on panel data for recipient and engagement information, despite its known shortcomings. They need a new way to provide comparable…

250ok Awarded SOC 2 Type II Certification

Email Intelligence Company Passes Third-Party Soc 2 Audit Without Exceptions 250ok, an email intelligence platform, announced it has successfully completed its first Service Organization Control (SOC) 2 Type II certification with no exceptions. This comprehensive audit and certification conducted by a third-party auditor verifies 250ok’s operational policies, controls and service delivery for having best-in-class security protocols. Email intelligence platform, @250ok, announces completion of first Service Organization…

250ok Hires Former Salesforce Marketing Cloud Practice Lead

Anthony Chiulli Joins Email Intelligence Company 250ok as Director of Product Marketing to Lead Go-To-Market Strategy for New Products and Solutions 250ok, a leader in advanced email analytics for deliverability, design, DMARC and engagement, announces the addition of email industry veteran Anthony Chiulli as director of product marketing. With a background in email infrastructure, authentication and deliverability, Chiulli brings more than 10 years of industry experience to 250ok’s marketing team. “Anthony’s track…

TechBytes with Ryan Pfenninger, Chief Technology Officer, 250ok

Ryan Pfenninger Chief Technology Officer, 250ok Email analytics are a critical part of the martech stack. We spoke to Ryan Pfenninger, CTO, 250ok, to understand what the future holds for this technology.MTS: How did 250ok prepare for the funding round? Ryan Pfenninger: Over the past several years, 250ok has developed an expansive platform to where we now power some of the biggest names in MarTech. Through this work, we have closely watched the role that data and actionable insights play in today’s successful…